First of all, minimarket and hypermarket differ in terms of variety of products. In a minimarket, although they sell all the things you need, but you have lesser choice of brands as compared to hypermarket. For instance, when you are looking for shampoo in a hypermarket, you would have a wide range of choices such as Sunsilk, Pantene, Rejoice and so on, but in a minimarket, there are usually only few choices available. Moreover, instead of selling only food and groceries like minimarket, hypermarket is also providing a diversified range of products such as furniture, electrical goods, clothes and much more.
Another thing that distinguishes minimarket and hypermarket is their price. In this case, consumer could enjoy lower price of goods in hypermarket due to its strategic advantage. This is because by having a warehouse to store their stocks, hypermarket usually purchases in bulk in order to sell it at a discounted price. In the other hand, minimarket would set their prices higher in order to cover their cost. Minimarket also barely sells at markdown price as it purchases in a smaller amount as compared to hypermarket.
While comparing the scale of both minimarket and hypermarket, hypermarket is more spacious and provides more services. Hypermarket usually consists of departments that sort the goods by its nature of product. Therefore customer could easily locate their needs and wants inside the huge building. The word ‘mini’ in minimarket obviously explains its scale, it is usually a single premise in a residential area. They only categorized their goods in