BRANDING:
Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to help release energy from foods * Vitamin C to keep skin and gums in good shape.
REF:(www.nestle.com/brands/allbrands/milo_foodservice).
Origin:
Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world.
Product availability: It is marketed and sold in many countries around the world (worldwide)
(Ref :WIKI)
Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles.
Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids.
A glass of MILO and milk is:
- High in protein
- Low GI
- Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI).
REF: (http://www.milo.com.au/products/milo/) check this website below “DID YOU KNOW”
PACKING:
Package available, aging by replacing the old one with adding the interesting picture. Before this, Milo packaging only have their brand name, but nowadays Milo have been through the transformation by using faces of national athletes to attract more customers. Besides, Milo also has adding more colorful color beside of their green color which is their main color. This improvement can attract children to drink Milo. By doing this