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Comparison of Two Restaurants

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Comparison of Two Restaurants
Summary

Restaurants business one of major segments of Hospitality industry in United Kingdom. This assessment report mainly focuses on the analysis of two difference restaurants base on food and beverage principles and theories. Here writer selected McDonald’s Hanger lane for fast food segment and O’Neill’s Ealing for fine dining segments. Evaluation process based on the writer experienced of those two restaurants and used meal experienced check list prepared using food and beverage theories and concept. In addition, writer created SWOT analysis for each restaurants for enhance analysis external and internal factors. Comparative analysis done using several topics for improve clear understand for readers. Used difference academic journals, books and reputed web site details for deliver evidence to support the discuss points by acknowledging relevant authors of such valuable sources. In addition, knowledge grab during the class contributed more to complete this assessment report. Prominent points highlighted during the conclusion for revise reader attention for such points and end of report provide recommendations to the both restaurants to enhance their business performance. There are main two limitations of this this report, first, all provided recommendations relevant only for discussed two restaurants and difficult to generalised and second, majority of points discussed base on writer experienced and that have possibility of involved of unintentional personal biased.

1. Introduction

2012 restaurants market update of keynote shows that market value increase 1.7% during the 2011 compare to 2010. Government informed that UK emerging from recession in this year by Wintour and Stewart (2012). This shows the creating good business atmosphere within the UK. Restaurants are one of main business sector within the hospitality industry and it has several types of categories such as fast foods, fine



Bibliography: Ashness, D. and Lashley, C. (1995) Empowering service workers at Harvester Restaurants. 24(8), p. 17 – 32. Emerald: Personnel Review [Online]. Available at: http://www.emeraldinsight.com [Accessed: 28 October 2012]. http://www.diabetes.org.uk/Professionals/Publications-reports-and- resources/Reports-statistics-and-case-studies/Reports/Diabetes-in-the-UK-2012/ (2012) [Online].[Accessed: 28 October 2012]. http://www.ic.nhs.uk/pubs/opad12 (2010) [Online].[Accessed: 28 October 2012]. http://www.oneills.co.uk/oneillsealing/ (2010) [Online]. [Accessed: 25 October 2012] Ingram, H Keynote (2012) Market Update 2012: Restaurants Knight, A Kotler, P. and Keller, K. L. (2006) Marketing Management. 12thed. New Jersey: Pearson prentice hall. Kotler, P., Makens, J. C. and Bowen, J.T. (2010) Marketing for Hospitality and Tourism. 5thed. New Jersey: Pearson prentice hall. Lillicrap, D. and Cousins, J. (2010) Food and Beverage Service. 8th ed. London: An Hachette. Méndez, J. L., Oubiña, J. and Rubio, N. (2006) Explanatory factors regarding manufacturer brand: Journal of Product & Brand Management, 15 (6), p. 402-411 Emerald: [Online]. Available at: http://www.emeraldinsight.com [Accessed: 28 October 2012].

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