The purpose of doing this research is to see how beneficial hotel websites are for different hotels and learn the positive and negative points about having an internet interface for people to browse and book their hotel of choice on. As a group we had to research three different hotels in Malaysia and explore and compare them to see which out of the three hotel websites had better features, availability of information and user interface. The three hotels we chose to use for our assignment are the Shangri La, Concorde and Tune Hotels and we chose these three as we thought they would give us a wide range of information and they would each have quite different styles of websites as the star rating that they have widely differ.
Description of Chosen Websites Including Their Features, Available Information and Comparisons of the Websites
The Shangri La website has an extremely inviting look to it. The colours used are very homely and warm which gives it a very welcoming feel which makes you want to book a room and stay there straight away. The picture used for the home page shows the relaxation and great hospitality that occurs as soon as you step into the hotel and with all of the green nature in the background it gives the hotel a very natural and environmental vibe. Thisgave us all the impression that booking a room will be very simple and enjoyable, just like being at the hotel.The Concorde website doesn’t have the same first impression. We felt that when you first go on to the website, it doesn’t make you feel like you want to stay there. It seems very ‘showy’ and black and white and it doesn’t give us any attraction at all to book there. It seems almost too focussed on the business lifestyle and doesn’t make us attracted to stay at the hotel at all. TuneHotels websites first impressions aren’t great. There isn’t anything that makes you want to stay there and it’s all very basic and boring. There is nothing but information and it wouldn’t have a