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COMUNICATION SKILLS

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COMUNICATION SKILLS
Nowadays, another very popular means of social interaction and propagation that has emerged along with the print Media is the rise of Electronic Media.
The birth of electronic media took place with the invention of Radio when a single voice mile away thrilled millions across the continents who marveled at this miraculous hearing of a voice. People wondered and were over-joyed with this great invention. It was the beginning of an entirely new era. Science was hailed as the mistress of all knowledge become it had made the impossible happen – a voice travelled and reached every nook and corner of the word. Owning a radio becomes a symbol of pride and social status.
When the voices get a face through Television, the people were left aghast. How could they see a person sitting miles away? And that hear him? So clearly so closely? It was the miracle of miracle, wonder of wonder. Science is a park of magical things. Television is a revolution in itself. The whole get shrunk into that one room of the house. The on September 15, 1959, Doordarshan was inaugurated in India. It was a great privilege to have a Television set every evening either to watch Chaupal or Humlog or Chitrahaar. Sunday were the eagerly awaited days with the Sunday Feature-film and then in the late 80s and early 90s with the nine to ten show or Ramanand Sagar’s epic creation “The Ramayana” and later BR Chopra’s ‘The Mahabharata’ The entire nation used to come to a standstill with great love, respect and interest the greatest epics of all times dramatized on the silver screen.
These also reflect upon the social impact that television has. With the introduction of cable Television in 1993, electronic media has emerged as a greatest social force than ever. Gone are the days when television was a monopoly of a few rice. Now the ‘Idiot box’ as it has been called by many is found in every home, shop and office. Television now has invaded not only every home, but every sphere of life. In fact, in some way or

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