Preview

Condition of Demand

Good Essays
Open Document
Open Document
596 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Condition of Demand
Demand conditions
The structure of demand may affect the competitiveness of firms in the international market by providing an impetus for domestic firms to produce high quality ,well designed ,reliable goods ,relative to those supplied by their foreign competitors assuming that such an emphasis on product consistency or differentiation , rather than a cost reducing. One of the most effective strategies for firms is to pursue to what content is likely to be affected, by such demand conditions.
“A nation’s competitive advantage is strengthened if there is strong local demand for its goods and services” (Porter). This demand provide a number of benefits, Firstly it helps seller to understand what buyers want .Secondly if change become necessary ,such as customer desire for a product to be a smaller or more efficient ,the local seller can change the product immediately.
Developing international perspectives
Many companies do their business in other countries, however they have not developed the need of international perspective, this requires in three areas: experience, focus and attention. Moreover, one way to create an international perspective is to hire individuals with international experience .For example research has shown that in the USA many U.S chief executive officers have much less lack of experience compared to European and Japan companies.
One of the benefits of experience is that help managers to evaluate situations, and this process is different from which used at home. Furthermore, managers mainly rely on strategic planning and humanistic aspects of international business .A second way to develop an international business is to emphasise the importance of international activities. Unfortunately these activities are often low on a list of priorities.
Consumer Tastes
International trade is not only based on price, some people will pay much more for a product even though they can buy a similar product for less money. The willingness of paying

You May Also Find These Documents Helpful

  • Powerful Essays

    Businesses have crossed borders, and it has been growing rapidly in recent decades because of the liberalization of government policies, and technological expansion. To satisfy the global demand of customers, it requires strong managements skills, sensitivity to cultural issues, and intercultural competence. As the multinational corporations grows and improve the quality, and operate at international level, this is why managers should ask three critical questions, first why should I expand internationally? Second where should I expand? Finally, how to expand? Which will help to achieve successful strategic objectives.…

    • 1586 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Case Study: Nordstrom

    • 612 Words
    • 3 Pages

    Due to global competition, there is a variety of products that are competing in different markets ranging from apparel to computers. Despite the many benefits that these products might provide to customers, this phenomenon is making it more difficult for retailers and manufacturers to predict which of their goods will sell effectively.…

    • 612 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Every firm’s marketers must develop an effective strategy for dealing with the competitive environment. A company may position its product or service with an eye towards its ability to sustain that position (Hooley and Greenley, 2005). The most direct competition occurs among marketers of similar products. The indirect competition involves products that can be easily substituted. One company may compete in a broad range of markets in many areas of the world. Another company may specialize in a particular market segment like geographic location, age, or income characteristics. Marketers must make product pricing, distribution, and promotional decisions that give the firm a competitive advantage in the marketplace. The overall health of the economy determines how much a consumer is willing to spend on a particular product.…

    • 769 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Morrisons Swot

    • 511 Words
    • 3 Pages

    Emphasis on procuring and distribution of quality British product at competitive price compared to competitors…

    • 511 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Trading has two aspects; importing and exporting. When Canadian manufacturers make more products than Canadians can use, other countries, that express demand for the same product, create a trading partner. Trade brings in a variety of products that are used on a daily basis, offering Canadians a wider range of personal choice in purchasing their basic necessities. Both consumers and businesses in Canada receive the benefits of the global competition through lower prices, functional design and improved quality. Increase…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Midterm Guide MNGT 350

    • 4833 Words
    • 20 Pages

    International business involves all commercial transactions, including sales, investments, and transportation—private and governmental—between parties of two or more countries. Global events and competition affect almost all firms—large or small. However, the international environment is more complex and diverse than a firm’s domestic environment.…

    • 4833 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Computron Case

    • 869 Words
    • 4 Pages

    In an international context as described in the case, price are driven by costs, consumer economic conditions, consumer goals and competitor pricing policies. Competitors and customers reactions to price change, threats on market shares and profits are important issues for Zimmerman. Computron must also adjust his bid to the geographic location of the market: transportation and installation, as well as taxes have to be taken into consideration.…

    • 869 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Global Marketing

    • 3803 Words
    • 16 Pages

    World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.…

    • 3803 Words
    • 16 Pages
    Satisfactory Essays
  • Best Essays

    West Jet Case Analysis

    • 4430 Words
    • 18 Pages

    This report identifies and analyzes key information and issues about 'WestJet Airlines Ltd.' for business purposes. It examines the company's general and industry environments, its core competencies, and its value creation activities. Most importantly, the increase in demand for lower-priced air carriers coupled with its decentralized infrastructure and strong integrated strategy, has helped make WestJet the second largest Canadian airline by market share and one of the most efficient airlines in North America. As such, WestJet is in a strong position in facing the treat of major crises, like a global recession.…

    • 4430 Words
    • 18 Pages
    Best Essays
  • Good Essays

    The NAFTA Agreement

    • 1253 Words
    • 6 Pages

    International trade occurs due to lower cost of manufacturing of a product in one country as compared to another, either because of cheap labor or abundance of raw materials needed for production.…

    • 1253 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    The industry is a competitive oligopoly in nature. Success within this industry is dependent on a firm’s ability to adapt products to suit the local market and detect potential opportunities within those markets.…

    • 2718 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Strategic Bgd

    • 447 Words
    • 2 Pages

    In an international context, a company needs a specific strategy to export its products confronted to giant competitors.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Chapter 1-2 Questions

    • 630 Words
    • 4 Pages

    it involves an understanding of the international business environment, plus the skills and subject knowledge needed to be effective in new situations.…

    • 630 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nature of product – If products offered by different firms are perceived by customers to be, firms are forced to reduce price or enhance service quality. In that case, competition can be strong.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Economic forces can impact marketing decisions through their effect on supply and demand. Key factors are economic growth, unemployment, interest and exchange rates and changes in the global economic environment such as the entry of central and eastern European countries into the EU, and the rise of the Chinese and Indian economies. it is necessary to into consideration that the Global economy has experienced the following changes : a) Capital movements rather than trade have become the driving force of the global economy; b) production has become "uncoupled" from employment; c) Primary products have become uncoupled from the industrial economy; d) The world economy is in control…

    • 699 Words
    • 3 Pages
    Good Essays