Assignment Project related The Global Economic Environment
Without the country or the region that I should analyze the economic environment, it is difficult for me to lead a good reserch, as well specific to my product that I has to make a marketing plan. in any case, I will give some overview on the PROCESS I should do to prepare the analysis all over again later.
The Economic forces can impact marketing decisions through their effect on supply and demand. Key factors are economic growth, unemployment, interest and exchange rates and changes in the global economic environment such as the entry of central and eastern European countries into the EU, and the rise of the Chinese and Indian economies. it is necessary to into consideration that the Global economy has experienced the following changes : a) Capital movements rather than trade have become the driving force of the global economy; b) production has become "uncoupled" from employment; c) Primary products have become uncoupled from the industrial economy; d) The world economy is in control
The increased volume of capital movements, The dollar value of world trade in merchandise is running at roughly $9.2 trillion per year. However, the London foreign exchange market turns over $450 billion each working day; overall, foreign exchange transactions are running at approximately $1.5 trillion per day worldwide—far surpassing the dollar volume of world trade in goods and services. The relationship between productivity and employment. Although employment in manufacturing remains steady or has declined, productivity continues to grow. The emergence of the world economy as the dominant economic unit. Company executives and national leaders who recognize this have the greatest chance of success. For example, the real secret of the economic success of Germany and Japan is the fact that business leaders and policy makers focus on world markets and their respective countries’