International Marketing
IDISCUSSION QUESTIONS
Chapter 1:
1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?
Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of transnational firms. 2. Do the driving forces always outweigh the restraining forces in ensuring the attractiveness of international marketing to the Asia-Pacific firm?
3. Why is it necessary to adopt a holistic approach in international marketing? 4. Discuss the theory of comparative advantage and its limitations as an explanation for international trade. 5. Compare the product life cycle with the product trade cycle as explanations for involvement in international marketing. 6. In what ways do uncontrollable factors in the local environment affect the application of the marketing mix variables overseas? 7. Comment on recent trends in Australia’s or New Zealand’s international trade performance and prepare a prognosis for the direction of international marketing in the second decade of the new millennium
Chapter 3: 1. To what extent are cultural factors which impact on domestic marketing of greater importance when marketing internationally? 2. Why, when doing business in other countries, is it important to analyse the impact of culture at the national, the industry and the firm levels as well as at the personal level? 3. Discuss how you would compensate for the self-reference criterion when marketing in Vietnam. 4. Illustrate the difference between high context cultures and low context cultures by comparing China with Germany. 5. Why is time so important as a cultural variable when doing business internationally? How would
Chapter 1:
1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?
Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of transnational firms. 2. Do the driving forces always outweigh the restraining forces in ensuring the attractiveness of international marketing to the Asia-Pacific firm?
3. Why is it necessary to adopt a holistic approach in international marketing? 4. Discuss the theory of comparative advantage and its limitations as an explanation for international trade. 5. Compare the product life cycle with the product trade cycle as explanations for involvement in international marketing. 6. In what ways do uncontrollable factors in the local environment affect the application of the marketing mix variables overseas? 7. Comment on recent trends in Australia’s or New Zealand’s international trade performance and prepare a prognosis for the direction of international marketing in the second decade of the new millennium
Chapter 3: 1. To what extent are cultural factors which impact on domestic marketing of greater importance when marketing internationally? 2. Why, when doing business in other countries, is it important to analyse the impact of culture at the national, the industry and the firm levels as well as at the personal level? 3. Discuss how you would compensate for the self-reference criterion when marketing in Vietnam. 4. Illustrate the difference between high context cultures and low context cultures by comparing China with Germany. 5. Why is time so important as a cultural variable when doing business internationally? How would