Situation Analysis: The Organizational Analysis Of Mcdonald's
4.0 Situation Analysis
Situation analysis refers a systematic collection and evaluation of past and present economical, social, political and technological data and aimed to identification of internal and external force that may affect the organization’s performance and choice of strategies, and assessment of the organization’s current and future strengths, weaknesses, opportunities and threats. A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer.
4.1 Marketing Environment
Economic Environment
The economic environment consists of economic factors that affect consumer purchasing power and spending patterns. So, marketer must pay attention to major trends and …show more content…
As environmental consciousness increases, the company is trying to project an image of environmental friendliness. Unfortunately since the model of McDonald's is to make maximum use of comparative advantage, therefore McDonalds entire supply management is difficult to reduce its carbon footprint in the short term run. However as in the past McDonald's has been very successful at manipulating and projecting a favorable public image without making many changes to the actual operations and thereby has been able to buy favor with its consumers and this trend is expected to continue even in the …show more content…
Unlike the other big retail operations in the USA like Wal-Mart, McDonalds owns the most of its suppliers and producers and has been faced with many scandals as a result of that. There have been many occasions on which producers and suppliers have accused the company of discrimination and high-handed. Even though McDonalds tries its best to project a very friendly image but there is still have some allegations of employee exploitation case which have caused many problems to McDonalds. Other than that, McDonalds has also faced many legal challenges that brought from health aspect as well as consumer groups and it is expected that the same trend will continue well into the
Situation analysis refers a systematic collection and evaluation of past and present economical, social, political and technological data and aimed to identification of internal and external force that may affect the organization’s performance and choice of strategies, and assessment of the organization’s current and future strengths, weaknesses, opportunities and threats. A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer.
4.1 Marketing Environment
Economic Environment
The economic environment consists of economic factors that affect consumer purchasing power and spending patterns. So, marketer must pay attention to major trends and …show more content…
As environmental consciousness increases, the company is trying to project an image of environmental friendliness. Unfortunately since the model of McDonald's is to make maximum use of comparative advantage, therefore McDonalds entire supply management is difficult to reduce its carbon footprint in the short term run. However as in the past McDonald's has been very successful at manipulating and projecting a favorable public image without making many changes to the actual operations and thereby has been able to buy favor with its consumers and this trend is expected to continue even in the …show more content…
Unlike the other big retail operations in the USA like Wal-Mart, McDonalds owns the most of its suppliers and producers and has been faced with many scandals as a result of that. There have been many occasions on which producers and suppliers have accused the company of discrimination and high-handed. Even though McDonalds tries its best to project a very friendly image but there is still have some allegations of employee exploitation case which have caused many problems to McDonalds. Other than that, McDonalds has also faced many legal challenges that brought from health aspect as well as consumer groups and it is expected that the same trend will continue well into the