Marketing Paper - the model of HK Disney
Table of Contents
Company Introduction 1
Background of Walt Disney 1
Hong Kong Disneyland 1
Situation Analysis 2
5 - Force 2
P.E.S.T. 3
S.W.O.T. 4
Conclusion 5
Reference ……………………………………………………...…………6
Appendix ………………………………………………………………7
Company Introduction
Background of Walt Disney
For more than nine decades, the name Walt Disney has been pre-eminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
Hong Kong Disneyland
Hong Kong Disneyland is the first theme park inside the Hong Kong Disneyland Resort, which is owned and managed by the Hong Kong International Theme Parks, an incorporated company jointly owned by The Walt Disney Company and the Government of Hong Kong.
Hong Kong Disneyland, the fifth and the most recent Magic Kingdom style park in the world, is located on reclaimed land in Penny’s Bay, Lantau Island. After years of negotiations and construction, the park finally opened to visitors on September 12, 2005. Disney paid close attention to Chinese culture, customs, and traditions when building Hong Kong Disneyland Resort.
Situation Analysis
We would like to use Strength-Weakness-Opportunities-Threats (S.W.O.T.), Political-Economic-Socio cultural-Technological (P.E.S.T.) and Potential entrants-Industry competitors-Customers-Substitutes-Supplier (5 - Force) to describe the company’s internal situation, furthermore it also can adjudge the marketing strategy.
5 - Force model
First of all, I would like to start from the 5 – Force analysis. As we know that in HK the Disneyland, which is a big theme park that cost at least 14 billion dollars, has only one competitor – The Ocean Park Hong Kong, which has just used 5.5 billion for refurbishment. In fact, they have some similar points such as the location is far away from town,
Company Introduction 1
Background of Walt Disney 1
Hong Kong Disneyland 1
Situation Analysis 2
5 - Force 2
P.E.S.T. 3
S.W.O.T. 4
Conclusion 5
Reference ……………………………………………………...…………6
Appendix ………………………………………………………………7
Company Introduction
Background of Walt Disney
For more than nine decades, the name Walt Disney has been pre-eminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
Hong Kong Disneyland
Hong Kong Disneyland is the first theme park inside the Hong Kong Disneyland Resort, which is owned and managed by the Hong Kong International Theme Parks, an incorporated company jointly owned by The Walt Disney Company and the Government of Hong Kong.
Hong Kong Disneyland, the fifth and the most recent Magic Kingdom style park in the world, is located on reclaimed land in Penny’s Bay, Lantau Island. After years of negotiations and construction, the park finally opened to visitors on September 12, 2005. Disney paid close attention to Chinese culture, customs, and traditions when building Hong Kong Disneyland Resort.
Situation Analysis
We would like to use Strength-Weakness-Opportunities-Threats (S.W.O.T.), Political-Economic-Socio cultural-Technological (P.E.S.T.) and Potential entrants-Industry competitors-Customers-Substitutes-Supplier (5 - Force) to describe the company’s internal situation, furthermore it also can adjudge the marketing strategy.
5 - Force model
First of all, I would like to start from the 5 – Force analysis. As we know that in HK the Disneyland, which is a big theme park that cost at least 14 billion dollars, has only one competitor – The Ocean Park Hong Kong, which has just used 5.5 billion for refurbishment. In fact, they have some similar points such as the location is far away from town,