Introduction
For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, it has grown to become a global corporation.
The Walt Disney Company was founded in 1923 and developed extremely fast. Today, there are five Disneyland theme parks: Disneyland in Anaheim, California (1955), Disneyworld in Orlando, Florida (1971), Disney Paris (1992), Tokyo Disneyland (1982) and Hong Kong Disneyland (2005) (Lane, 2009).
Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955. The park created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. Its theme song, "It 's a Small World After All," promoted "an idealized vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feelings about living together as one happy family. The Disney characters that everyone knew from the cartoons and comic books were on …show more content…
Firstly, universalistic cultures like the USA are focusing on the rules, but Particularism cultures like France are focusing on relationships. Secondly, the US is only one truth or reality, while the French is a number of perspectives on reality. Finally, the American people “treat all cases in the same way”, whereas the French “treat cases on their special merits and create private understandings”. This outlook of the US and the French leads to the following conclusion: Americans prefer to make “legalistic, universal judgments” while the French make a decision through “holistic approach” and “the context of the situation”. Thus, the French people love to “bend the rules” to work while people from the USA reckon it will make them into