Disneyland Pairs
Xiao Zhu 104018813
Shuo Yang 104014910
Weiqiang He 104013223
Chengyu Yang 103944753
University of Windsor
Content
Introduction………………………………………………………… 3
The reason Euro-Disney encounter in crisis………………………… 4
Factors contribute to the crisis …………………… ……………… 6
1. Management styl…………………………………………… 6
2. Cultural difference ………………………………………… 6
3. Environment and local factor……………………………… 8
4. Financial structure and initial plan ……………………….. 8
5. Regulation related issues and government support ……… 9
The implication for this failure …………………………………… 11
Conclusion………………………………………………………… 18
Appendix…………………………………………………………….. 20
Reference……………………………………………………………..21
Introduction
Now, five Disneyland Parks open around the world. In 1955, the first Disneyland was established in Anaheim, California. Walt Disney designed and built this theme park and supervised it directly. Since then, with the booming of mass tourism around the world, Walt Disney Company gradually transferred their target to the overseas and started to develop new projects. In 1971, they spent ten years to build the second Disneyland Park, which located in Orlando, Florida; in 1983, Tokyo Disneyland was completed and had achieved a huge success until now; in 1992, $2.8 billion cost in Paris Disneyland was put into operation; in 2005, Hong Kong Disneyland also came into service.
Based on the success and experiences of two Disney projects in America and one project in Japan, Disney was full of optimism for its development prospects of the Euro Disney project. Even Robert Fitzpatrick, the general manager of this project, had some worries before the opening that the excessive amount of tourists might have to be refused to enter the park during the peak season.
Incredibly, after European Disneyland opened, the Walt Disney Company found
References: 1. Andrews A. (2010), Euro Disney chief Philippe Gas defends debt, Disneyland Paris working conditions. The Daily Telegraph 2 3. Earl P. Spencer. Euro Disney: What Happened? What Next? Journal of International Marketing, Vol.3, No.3 (1995), pp. 103-114 4 7. Latham & Walkins Tax Department, (12 January 2012), Client Alert. Focus on the new French restrictions applicable to the tax deduction of interest incurred on debt financings contracted in connection with certain leveraged acquisitions 8 9. M. Douglas, "Cultural Bias," In the Active Voice (London: Routledge, 1982), pp. 183-254. 10. M. Thompson, R. Ellis, and A. Wildavsky, Cultural Theory (Boulder, CO: Westview Press, 1990). 11. Packman. H. M& Casmir. F. (1999), Learnimg from the Euro Disney Experience: A case study in international/ intercultural communication. International Communication Gazette, 61(6),473-489. Doi: 10.1177/0016549299061006002 12 13. Robert R. Cangemi and Raymond H. Lopez. Euro Disney. Journal of Financial Education, Vol. 21,(Fall 1995), pp. 64-88 14