Confidentiality Agreement Sample

Document Transcript

1. COMPANY NAME Contact INSERT NAME ADDRESS INSERT ADDRESS Phone Email INSERT IMAGE LOGO

2. Confidentiality Agreement The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of COMPANY NAME. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to COMPANY NAME. Upon request, this document is to be immediately returned to COMPANY NAME. Signature
COMPANY NAME 2012 COMPANY NAME seeks to be a one stop shop for the local community, whether it be copying, faxing, shipping, or just daily shopping, we want local residents to know that we will be able provide for their diverse needs in a store with them in mind. 4.3.1 Competition and Buying Patterns The customer base of COMPANY NAME is very diverse in that there is a group of general customers that just purchase store brand and national brand products, another group high end customer who request select gourmet products, such as capers, anchovies, specialty sugars, and the like and the cost for these items is approximately 150.00 month, and finally healthy choice customers who request a selection of natural organic products, the cost for these items is approximately 2000.00 month. In order to maintain our customer loyalty base and continue to increase sales revenue, we make these products available. The community has become accustomed to these products and expects them to continue. Depending upon the size of the community, there may be several stores to choose from. Larger communities, such as CITY, have several larger chain grocery stores as well as smaller specialty gourmet stores, whereas, a small community may have a single grocery store, or possibly two stores to choose from. BUSINESS PARTICIPANTS The grocery industry is extremely competitive with the rise of hyper marts, convenience stores, and food drug stores all competing for the same customers. This presents
COMPANY NAME 2012 A major factor in deciding to pursue the purchase of the grocery store was sustainability. Because food is an item that everybody must consume, the owners determined that in poor economic times a grocery business will still be profitable, all be it, not as profitable as it could be in good economic times, thus, the decision to purchase this type of business rather than restaurant . In other words, the food industry is not impervious to peril; however, if you run the business well, you will sustain tough economic times and larger competition. Small community grocery stores are similar to larger chains, in that, you are connected to a distribution warehouse to provide you with product. There are several grocery distributors in the US. You just need to identify a distributor that provides service to your community. Start up costs was a factor in determining the grocery distributor. Several require certain upfront costs and a commitment of certain amount of weekly service, the owners selected General Distributors, Inc. out of CITY to provide bi weekly service to the community market. The proximity and lower service fees were a contributing factor. Summarizing, a grocery store must be a part of a larger distribution network to receive product deliveries. Consumers purchase products based on cost, availability, freshness, and convenience. Certainly it is convenient to have a local grocery store rather than commute 45 miles to the nearest Wal Mart or other