Vietnam War, uncertainty in the Middle East and economic crisis at home had undermined
Americans’ confidence in their fellow citizens and in their government. By the end of Jimmy
Carter’s presidency, the idealistic dreams of the 1960s were worn down by inflation, foreign policy turmoil and rising crime. In response, many Americans embraced a new conservatism in social, economic and political life during the 1980s, characterized by the policies of President
Ronald Reagan. Often remembered for its materialism and consumerism, the decade also saw the rise of the “yuppie,” an explosion of …show more content…
Goldwater also believed that conservatives are not only economic beings but also spiritual beings. These beliefs laid the foundation for conservatism to gain its prominence by the late 1970s.
The evolution of conservatism from this era allowed for presidential candidate Ronald Reagan to win the presidency in 1980 against incumbent Jimmy Carter. By the 1980s, conservatism was seen as more mainstream, as opposed to the radical nature of the philosophy in the 1960s. The principles of conservatism for Reagan rest in the calls for new economic policies which combated the Great Society of the 1960s. Reagan advocated a smaller federal government, de- regulation in the business sector, lower taxes, and a strong national defense against communism.
For Reagan, Carter’s policies favored too much governmental control which he believed was the cause of the economic crisis in America at that time. Reagan proclaims, “We don’t need Carter’s eight-or 10-point programs to “fix” or fine tune the economy.”
One of the new methods of conservative activism in 1980 was direct mail. One