Conservative Double Standards

I know that conservatives aren't the only ones who have double standards. I'm sure liberals and radicals contradict themselves just as much, if not more than traditionalists. But, my job was to analyze the conservative side, and somehow, I feel like I have already touched these grounds before. I have a friend who has strong conservative views and is constantly reminding people that racism does not exist. But then later he will point at a commercial and comment on how racist it was. Which makes me believe that he just states things for the sake of arguing. So, what did this analysis teach me? It's hard to say. But, maybe "we the people" need to be further informed on the subject that we are defending and actually, believe it. Because if we are