Consumer Awareness
Introduction
In this competitive world, every company is looking to have an edge over another company, or an advantage over another company, to be the best. To achieve all this, a company must go through a vigorous research about the consumer awareness and their requirements, to provide them with better services. In this report a sincere attempt has been made to study on awareness of mutual fund, where people would like to park their money. This report is based on the market survey and research conducted to determine the “CONSUMER AWARENESS OF MUTUAL FUND”. The topic “Consumer Awareness of Mutual fund and prospective customers” is selected keeping in mind the following OBJECTIVES. * To know where people prefer to invest. * To know what are products features investors are looking into. * To know whether people are interested in knowing about mutual fund. * To know what people looking from their investment. * To create awareness about mutual funds in the minds of new customers.
These objectives of the study will help to ascertain the awareness of mutual fund that may further guide the company to improve its products features and services. This survey includes various professionals, business men/women, house wife, salaried job people few customers of Standard Chartered Mutual Fund. A mutual fund represents a vehicle for collective investment. When you participate in a scheme of a mutual fund, you become a part owner of the investments held under that scheme. * A variety of schemes are offered by mutual funds. Based on the investment policy, the mutual fund schemes are broadly classified as follows: equity schemes, and debt schemes. * The investments of mutual fund are subject to a set of regulations prescribed by SEBI. * The mutual fund business is highly concentrated fund-wise and scheme-wise. The dominant position of the UTI in the industry has already been referred to. Similarly, a handful of schemes account for a
In this competitive world, every company is looking to have an edge over another company, or an advantage over another company, to be the best. To achieve all this, a company must go through a vigorous research about the consumer awareness and their requirements, to provide them with better services. In this report a sincere attempt has been made to study on awareness of mutual fund, where people would like to park their money. This report is based on the market survey and research conducted to determine the “CONSUMER AWARENESS OF MUTUAL FUND”. The topic “Consumer Awareness of Mutual fund and prospective customers” is selected keeping in mind the following OBJECTIVES. * To know where people prefer to invest. * To know what are products features investors are looking into. * To know whether people are interested in knowing about mutual fund. * To know what people looking from their investment. * To create awareness about mutual funds in the minds of new customers.
These objectives of the study will help to ascertain the awareness of mutual fund that may further guide the company to improve its products features and services. This survey includes various professionals, business men/women, house wife, salaried job people few customers of Standard Chartered Mutual Fund. A mutual fund represents a vehicle for collective investment. When you participate in a scheme of a mutual fund, you become a part owner of the investments held under that scheme. * A variety of schemes are offered by mutual funds. Based on the investment policy, the mutual fund schemes are broadly classified as follows: equity schemes, and debt schemes. * The investments of mutual fund are subject to a set of regulations prescribed by SEBI. * The mutual fund business is highly concentrated fund-wise and scheme-wise. The dominant position of the UTI in the industry has already been referred to. Similarly, a handful of schemes account for a