Consumer Behavior in Tourism
CONSUMER BEHAVIOR IN TOURISM
Monika Singla
Assistant Professor
DAVCC College, Faridabad monajain711@gmail.com #9555090036,
INTRODUCTION
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. I want to do this! What's This? Among the various service industries, their behavior involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit (Leiper, 1997). According to Leiper’s it can be confirmed that understanding tourist consumer behavior is not merely of academic interest but doing so would provide knowledge for effective tourism planning and marketing. Tourism in India is the largest and fastest-growing in the country. It has a vast impact on the national economy and plays a major role in other aspects of the country's growth and development, especially the creation of jobs. The travel and tourism sector creates more jobs per million rupees of investment than any other sector of the economy and is capable of providing employment to a wide spectrum of job seekers from the unskilled to the specialized, even in the remote parts of the country.
HISTORY OF TOURISM
Nobody knows the name of the first tourist or the era in which the first holiday was taken. This may be because it is so difficult to define what is meant Aby the words ‘tourist’ and ‘holiday’. But we know that for centuries tourism has existed in one form or another and has given us a legacy of travel writing, dating back to Roman times. It has also stimulated some of the world’s greatest literature, like Chaucer’s
Monika Singla
Assistant Professor
DAVCC College, Faridabad monajain711@gmail.com #9555090036,
INTRODUCTION
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. I want to do this! What's This? Among the various service industries, their behavior involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit (Leiper, 1997). According to Leiper’s it can be confirmed that understanding tourist consumer behavior is not merely of academic interest but doing so would provide knowledge for effective tourism planning and marketing. Tourism in India is the largest and fastest-growing in the country. It has a vast impact on the national economy and plays a major role in other aspects of the country's growth and development, especially the creation of jobs. The travel and tourism sector creates more jobs per million rupees of investment than any other sector of the economy and is capable of providing employment to a wide spectrum of job seekers from the unskilled to the specialized, even in the remote parts of the country.
HISTORY OF TOURISM
Nobody knows the name of the first tourist or the era in which the first holiday was taken. This may be because it is so difficult to define what is meant Aby the words ‘tourist’ and ‘holiday’. But we know that for centuries tourism has existed in one form or another and has given us a legacy of travel writing, dating back to Roman times. It has also stimulated some of the world’s greatest literature, like Chaucer’s