Consumer Behavior Survey of Ucb
Introduction-Company Profile
Overview
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro.
Financial Highlights | | Year | 2009 | 2008 | 2007 | 2006 | 2005 | Revenues (million euro) | 2,049 | 2,128 | 2,049 | 1,911 | 1,765 | Net Income (million euro) | 122 | 155 | 145 | 125 | 112 | |
Company History: | 1960s | | The idea of color. | | | |
| 1965 | | The Benetton Group is established. | | | |
| 1970s | | A business model making the difference: unique, flexible and innovative. | | | |
| 1980s | | Benetton communication campaigns: known all over the world. | | | |
| 1990s | | A global company present in 120 countries. | | | |
| 2000s | | Benetton grows with the market: over 150 million garments produced every year and distributed in around 6,000 contemporary stores. |
Chairmanship
Luciano Benetton
Born in 1935 in Treviso (Italy), Luciano Benetton, together with his siblings Giuliana, Gilberto and Carlo, contributed in 1965 to the launch of the activities of the Benetton Group. Today, the company is present in 120 countries around the world with about 6,000 stores.
Alessandro Benetton
Alessandro Benetton is Executive Deputy Chairman of Benetton Group Spa and member of the board of Edizione Srl, the holding of the Benetton family, and Autogrill.
Holding Company
Edizione Srl, the holding company of the Benetton family, reported consolidated turnover of 11.3 billion Euro in 2009, with the group’s total
Overview
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro.
Financial Highlights | | Year | 2009 | 2008 | 2007 | 2006 | 2005 | Revenues (million euro) | 2,049 | 2,128 | 2,049 | 1,911 | 1,765 | Net Income (million euro) | 122 | 155 | 145 | 125 | 112 | |
Company History: | 1960s | | The idea of color. | | | |
| 1965 | | The Benetton Group is established. | | | |
| 1970s | | A business model making the difference: unique, flexible and innovative. | | | |
| 1980s | | Benetton communication campaigns: known all over the world. | | | |
| 1990s | | A global company present in 120 countries. | | | |
| 2000s | | Benetton grows with the market: over 150 million garments produced every year and distributed in around 6,000 contemporary stores. |
Chairmanship
Luciano Benetton
Born in 1935 in Treviso (Italy), Luciano Benetton, together with his siblings Giuliana, Gilberto and Carlo, contributed in 1965 to the launch of the activities of the Benetton Group. Today, the company is present in 120 countries around the world with about 6,000 stores.
Alessandro Benetton
Alessandro Benetton is Executive Deputy Chairman of Benetton Group Spa and member of the board of Edizione Srl, the holding of the Benetton family, and Autogrill.
Holding Company
Edizione Srl, the holding company of the Benetton family, reported consolidated turnover of 11.3 billion Euro in 2009, with the group’s total