Consumer Behavior
Gatorade
What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product, the answer to that question and many more lie in the following reading. Consumer behavior is the study of when, why, how, and where people do or do not buy a product. Consumer Behaviors involve researching what the product is, why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers to better fulfill their job and are able to better market or advertise the product. The target audience for a drink like Gatorade is young adults. Following the research step of the consumer purchasing tree, the next step would be the process of decision-making from the consumers stand point, this will lead to the products ability to serve the customer in form of product availability and people around that may sway the decision-making. The availability of the product when the consumer wants it is also important, for this reason a marketer must consider the who, when, why and where in the consumers decision-making process. Consumer behavior can also be affected by many other factors that will be discussed throughout our report. The most important thing a marketer has to be to segment the market appropriately with a product like Gatorade you have so many other competitors like PowerAde and Vitamin Water, the marketer needs to know which groups of consumers are more likely to purchase this specific product. In Gatorade’s case, the marketers are more likely to target men that are in to sports or men that want to consider themselves as big and strong. Gatorade also needs to determine the positioning of the product in the market in regards to its competitors, there are so many energy drinks out there that Gatorade needs to state how there drink is better than those offered by others. This can only be done by understanding the consumers of the drink and
What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product, the answer to that question and many more lie in the following reading. Consumer behavior is the study of when, why, how, and where people do or do not buy a product. Consumer Behaviors involve researching what the product is, why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers to better fulfill their job and are able to better market or advertise the product. The target audience for a drink like Gatorade is young adults. Following the research step of the consumer purchasing tree, the next step would be the process of decision-making from the consumers stand point, this will lead to the products ability to serve the customer in form of product availability and people around that may sway the decision-making. The availability of the product when the consumer wants it is also important, for this reason a marketer must consider the who, when, why and where in the consumers decision-making process. Consumer behavior can also be affected by many other factors that will be discussed throughout our report. The most important thing a marketer has to be to segment the market appropriately with a product like Gatorade you have so many other competitors like PowerAde and Vitamin Water, the marketer needs to know which groups of consumers are more likely to purchase this specific product. In Gatorade’s case, the marketers are more likely to target men that are in to sports or men that want to consider themselves as big and strong. Gatorade also needs to determine the positioning of the product in the market in regards to its competitors, there are so many energy drinks out there that Gatorade needs to state how there drink is better than those offered by others. This can only be done by understanding the consumers of the drink and