consumer behaviour
Toyota Global Vision and Strategy
The ‘Toyota Global Vision’ announced in March 2011, is an articulation of what kind of company we want to be
— what kind of company we ought to be. It clarifies our value, “we want Toyota to be a company that customers choose and brings a smile to every customer who chooses it.” The ‘Toyota Global Vision’ is a distillation of our resolve towards a better future. The purpose is to unite all Toyota affiliates and employees around the world in a common understanding of the path that we should take towards sustainable growth.
Rewarded with a smile by exceeding your expectations
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
Through our commitment to quality, constant innovation and respect for the planet, we aim
Toyota Visionary Management
The image of a tree has been chosen to symbolize the
Toyota Global Vision - its “roots to fruits”.
The roots of the tree are the shared values that have steered Toyota from the beginning and that have underlain our monozukuri1. They are expressed in the
Toyoda Precepts, in the Guiding Principles at Toyota and in the Toyota Way, which form the foundation of our on business.
to exceed expectations and be rewarded with a smile.
We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.”
The “fruit” that Toyota provides for customers, is creating
“always better cars” and enriching lives in communities. munities. Through these efforts, we aim to become an admired and trusted company in the various regions where we here conduct businesses.
The “trunk” of the tree, the underlying support for creating
Toyota’s products that earn smiles from our customers, stomers, is the stable base of business.
Toyota European Sustainability Report 2012 - Intro
Toyota’s business activities are based on the
The ‘Toyota Global Vision’ announced in March 2011, is an articulation of what kind of company we want to be
— what kind of company we ought to be. It clarifies our value, “we want Toyota to be a company that customers choose and brings a smile to every customer who chooses it.” The ‘Toyota Global Vision’ is a distillation of our resolve towards a better future. The purpose is to unite all Toyota affiliates and employees around the world in a common understanding of the path that we should take towards sustainable growth.
Rewarded with a smile by exceeding your expectations
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
Through our commitment to quality, constant innovation and respect for the planet, we aim
Toyota Visionary Management
The image of a tree has been chosen to symbolize the
Toyota Global Vision - its “roots to fruits”.
The roots of the tree are the shared values that have steered Toyota from the beginning and that have underlain our monozukuri1. They are expressed in the
Toyoda Precepts, in the Guiding Principles at Toyota and in the Toyota Way, which form the foundation of our on business.
to exceed expectations and be rewarded with a smile.
We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.”
The “fruit” that Toyota provides for customers, is creating
“always better cars” and enriching lives in communities. munities. Through these efforts, we aim to become an admired and trusted company in the various regions where we here conduct businesses.
The “trunk” of the tree, the underlying support for creating
Toyota’s products that earn smiles from our customers, stomers, is the stable base of business.
Toyota European Sustainability Report 2012 - Intro
Toyota’s business activities are based on the