Consumer-Perception-and-Quality-Assurance-in-Agro-Products-in-Bangladesh
Consumer Perception and Quality Assurance of Agro-Products in BangladeshFocus on Organic foods Specially Vegetables, Fruits and Crops
*JANNATUL MAWA NUPUR.
Abstract:
A growing interest in quality (organic) foods specially vegetables, fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health, food safety and environmental stewardship, along with several other product characteristics such as nutritive value, taste, freshness, appearance, and other sensory characteristics influence consumer preferences. With the growing number of diversified and complex goods, it has become difficult for ordinary and individual consumers to assess the quality of the products and get the highest value for the money spent. Consumers often feel frustrated and confused in choosing an item that would ensure the reasonable value for money. Often they are cheated and deceived in quality, weight and price by the dishonest seller. The general objective of this research is to investigate the consumer perception on organic foods and to what extent the stakeholders of agribusiness are effective to ensure the quality of agro- products in Bangladesh. This study also tries to find out the market situation of quality food purchasing by consumers in Dhaka city.
Keywords: Quality Assurance, Agro-Products, organic foods, Stakeholders of Agro-products.
1.0 Introduction 1 Agro Products embrace a broad all-inclusive category of products related to agriculture. It includes a comprehensive range of raw and finished goods under the classifications of plants, animals and other life forms. The term 'agro' has stemmed from the Greek word 'agros' meaning field, which has led to its current usage meaning anything that falls under the ‘agricultural’ category. 1.1 Organic Foods and Consumption 2 Organic foods are those produced
*JANNATUL MAWA NUPUR.
Abstract:
A growing interest in quality (organic) foods specially vegetables, fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health, food safety and environmental stewardship, along with several other product characteristics such as nutritive value, taste, freshness, appearance, and other sensory characteristics influence consumer preferences. With the growing number of diversified and complex goods, it has become difficult for ordinary and individual consumers to assess the quality of the products and get the highest value for the money spent. Consumers often feel frustrated and confused in choosing an item that would ensure the reasonable value for money. Often they are cheated and deceived in quality, weight and price by the dishonest seller. The general objective of this research is to investigate the consumer perception on organic foods and to what extent the stakeholders of agribusiness are effective to ensure the quality of agro- products in Bangladesh. This study also tries to find out the market situation of quality food purchasing by consumers in Dhaka city.
Keywords: Quality Assurance, Agro-Products, organic foods, Stakeholders of Agro-products.
1.0 Introduction 1 Agro Products embrace a broad all-inclusive category of products related to agriculture. It includes a comprehensive range of raw and finished goods under the classifications of plants, animals and other life forms. The term 'agro' has stemmed from the Greek word 'agros' meaning field, which has led to its current usage meaning anything that falls under the ‘agricultural’ category. 1.1 Organic Foods and Consumption 2 Organic foods are those produced