Consumer Profiling
Contents Contents 1 Introduction 3 Objective 4 Research Methodology 4 Analysis and Interpretations 5 Conclusion 15 Annexure 16
Introduction
The project purpose is to decipher the satisfaction level of the consumers as well as to know how effectively the company has segmented and positioned their product. We will also have a better understanding of factors that influence customers buying behaviour. The motive is to identifying the consumers who share similar demographic, psychographic, attitude and behaviour characteristics towards the product. This will help the companies to retain and attract customers effectively. Reviewed other factors that influence consumer purchasing decisions and buying behaviour including personal, social, and situational issues. The personal influences on consumers are important determinants of their needs and wants. Such factors as age, income, family status, and chosen lifestyle are strongly related to the types of products people buy and the specific brands they select.
To fulfil these purpose Frito Lays is selected as the product. This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.
Frito Lays
Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers.
Over the years, Lay’s has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the programme?’ making Lay’s ‘the main food of every programme‘! Saif Ali Khan has been the face of the brand for over five years, and
Introduction
The project purpose is to decipher the satisfaction level of the consumers as well as to know how effectively the company has segmented and positioned their product. We will also have a better understanding of factors that influence customers buying behaviour. The motive is to identifying the consumers who share similar demographic, psychographic, attitude and behaviour characteristics towards the product. This will help the companies to retain and attract customers effectively. Reviewed other factors that influence consumer purchasing decisions and buying behaviour including personal, social, and situational issues. The personal influences on consumers are important determinants of their needs and wants. Such factors as age, income, family status, and chosen lifestyle are strongly related to the types of products people buy and the specific brands they select.
To fulfil these purpose Frito Lays is selected as the product. This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.
Frito Lays
Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers.
Over the years, Lay’s has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the programme?’ making Lay’s ‘the main food of every programme‘! Saif Ali Khan has been the face of the brand for over five years, and