Preview

Consumer Theory and X1

Good Essays
Open Document
Open Document
1056 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Theory and X1
中级微观经济学

参考书: Hal R. Varian. Intermediate Microeconomics, A Modern Approach. W. W. Norton & Company, Inc.

1 BUDGET CONSTRAINT

Consumer theory ---- how consumers buy their goods? Economists assume: consumers choose the best bundle of goods they can afford. Two aspects: ----Consumers choose the most preferred goods. ----They are limited by economic condition.

The Budget Constraint Consumption bundles: (消费束,商品组合): a list of numbers of goods and services. X = (x1, x2, …, xn,) In the case of two goods: good 1 and good 2. Bundle of goods: X = (x1, x2) Prices of goods: (p1, p2), The amount of money the consumer has to spend: m. The consumer’s affordable consumption bundles, (x1, x2) satisfy p1x1 + p2x2 ≤ m. ----The budget set of the consumer (预算集) .

good 2

m/p2

O m/p1 good 1

Two Goods Are Often Enough Composite good ----take x2 as everything else, the dollars spent on other goods. For example, x1: consumption of milk in quarts per month. The budget constraint will take the form p1x1 + x2 ≤ m.

The case of n goods Budget constraint: p1x1 + p2x2+…+ pnxn ≤ m.

Properties of the Budget Set Budget line(预算线): p1x1 + p2x2 = m. Vertical intercept: m/p2 Horizontal intercept: m/p1. Slope: – p1/p2 Economic interpretation of slope: For the bundle (x1, x2): p1x1 + p2x2 = m. After a change in bundle (△x1, △x2): p1(x1+△x1) + p2(x2+△x2) = m.

good 2

x2 △x2 △x1

O x1 good 1

Subtracting the first equation from the second gives p1△x1

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The economy is a very complex system in which consumers and retailers spend sufficient time to make themselves as wealthy as possible. In the chapter, the cost of something is giving up something to receive a product or service usually more than just money. Companies use different strategies to maximize profits like for an airline to distinguish between a business traveler versus a pleasure traveler. The concept of Supply and Demand is introduced with the example of a tuna fish and a salmon with the popularity of the tuna the supply of tuna goes down raising the prices of tuna. The concept of cost is appealing in that people will use a product…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

     a dollar figure that represents some level of income per year required to purchase some minimum amount of goods and services essential to meeting a person’s basic needs…

    • 1103 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Consumption of goods and services by consumers generates satisfaction, happiness, content, pride of ownership, etc. Economists have the term UTILITY to describe them all; with the assumption that consumers seek to maximize utility. Start the chapter by acquainting yourselves with the definitions of Utility, Util, Total and Marginal Utilities, and thereon the Law of Diminishing Marginal Utility. Then, closely study exhibit 1 for numerical and graphical examples of these new terms.…

    • 1174 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    ____ relates to the number of goods and services that consumers are willing to buy at different prices at a specific time.…

    • 406 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Economics Paper

    • 904 Words
    • 4 Pages

    measures the price of a fixed basket of good and services that typical households purchase.…

    • 904 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Consumer Behaviour

    • 10240 Words
    • 41 Pages

    • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes, their influence on consumer decision making, and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision for marketing communication.…

    • 10240 Words
    • 41 Pages
    Good Essays
  • Satisfactory Essays

    b. The market rate of substitution is the rate at which good X (or good Y) may be traded for good Y (or good X) in the market. It is the slope of the budget line. So if we calculate the slope of the budget line above, we can get the market rate of substitution in this case.…

    • 845 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    “Coca-Cola Deleting ‘Classic’ From Coke Label” – Coca -Cola did succeed to remove the word ‘classic’ from its coke label without much noise and “bad attention”. Coca Cola silently removed the ‘classic’ by shrinking the font size in the last decade, and succeeded to not change their world famous label without much notice. The j.n.d was successful and effective, and they changed the label without losing the existing, easy and instant consumer recognition of the Coca-Cola Coke (http://www.nytimes.com/2009/01/31/business/media/31coke.html?_r=0).…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Utility Theory

    • 1232 Words
    • 5 Pages

    As consumers, we are constantly forced into making choices. They face a variety of goods and services which can be purchased, but often are limited by the amount of money with which those purchases can be made. The utility theory, also sometimes referred to as the consumer behavior theory, is often used to explain the behavior of individual consumers and the amount of satisfaction a consumer derives from the consumption of goods and services. The theory of consumer behavior explains how people can best utilize their resources to achieve the highest level of satisfaction possible. According to Mr. Hirschey, the utility theory hinges on three basic assumptions: First, more is better, is described as consumers preferring more of a particular good or service. The second is that consumer preferences are complete, which allows the consumer to prioritize the assumed benefits of consumption. Finally, preferences are transitive, which enables the consumer to make a decision based on the desirability of consumption of a particular good or service. All of these assumptions help businesses gain a better understanding of the consumer they wish to attract, while providing economists and those that study consumers a better understanding of the habits of consumers. There are a several other concepts of importance that are observed; the first approach is the marginal utility. According to the marginal utility theory, consumers should benefit from consumption of an extra unit of goods or services. For example, let’s look at the consumption of a candy bar. Let’s say a consumer purchases a candy bar every Friday for a month. If you were to survey this individual every week we would expect to see an increase in satisfaction each week. The second point is the law of diminishing marginal utility. The law of diminishing marginal utility states that, as a consumer consumes more of a specific product or service,…

    • 1232 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Consumer Behaviour

    • 824 Words
    • 4 Pages

    *TASK 1: Identify and analyse the decision-making units (DMU’s) for the two decisions made in the Case Study (Richard’s travel to Paris and Richard and Heather’s holiday plans):…

    • 824 Words
    • 4 Pages
    Good Essays
  • Good Essays

    consumer behaviour

    • 753 Words
    • 3 Pages

    The cement industry and its players made first steps in the direction to Global integration only in the 1970s. It could be seen as somewhat paradoxical, because if we…

    • 753 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Consumer Behaviour

    • 2812 Words
    • 12 Pages

    1. Question2 (a) Critically discuss and analyse the phenomenon of compulsive shopping, with a particular focus on the rise of consumerism and the role marketing plays…

    • 2812 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Consumer Behaviour

    • 2874 Words
    • 12 Pages

    1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ?…

    • 2874 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    Consumer Behavior

    • 277 Words
    • 2 Pages

    Jewelry marketing is very life-cycle oriented, and it is the goal of jewelry marketers to "connect" with a customer early in their lifetime and to remain their jeweler of choice throughout their lifetime.…

    • 277 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumer behaviour

    • 698 Words
    • 3 Pages

    Market segmentation is the process that dividing a market into different subgroup based on the customer’s needs and wants or characteristics and to gain a competitive advantage within the segments (Schiffman, Bendall, O’Cass, Paladino, Ward, & Kanuk 2008, p.30). The strategy of market segmentation had been widely adopted in global countries such as China and Australia.…

    • 698 Words
    • 3 Pages
    Good Essays

Related Topics