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THE DISHONEST FACE OF CONSUMERISM A statistic illustrates that in 1950, there is one car for every fifty people but in 2009, there are more than one car for every twelve people in America. This example demonstrates the increasing effect of consumerism by the end of the 20th century. According to Cambridge Dictionary, consumerism is the situation in which too much attention is given to buying andowning things. In the light of this definition, it can be concluded that consumerism usually leads to materialism since materialists claim that happiness can be increased through buying and spending as well . It is inevitable that there exist a dissidence between people about this issue. Authors like Juliet Schor, Annie Leonard and Danielle Todd support consumerism is a foe whereas Peter Saunders and James Twitchell, advocates the idea that consumerism is a friend. Consumerism has many negative outcomes like overspending, overworking, credit card debts, social and economic problems etc. These negative aspects of consumerism are in majority therefore consumerism is a foe. Consumerism is a foe since it causes overworking by triggering the insatiable nature of human. Each person aims to reach a good, qualified life and this ambition causes competition between people. As Annie Leonard mentions, we have become a nation of consumers (9). The reason behind this situation is exactly the competitive life circumstances, each person buys more and more to be the best. It is acknowledged that human has an insatiable nature by birth and the consumerist system triggers this stimulation substantially since people do not want to stay out of the competition. Todd states that consumers are well aware of the insatiable nature of consumerism, but recognize that in their society it is the only possible way to live (1). The most negative aspect of consumerism emerges at that point; since consumers can never be fulfilled with the goods
Cited: Leonard, Annie. “The Story of Stuff.” Free Range Studios, 2007. 20 Aug. 2009. Web. 21. Insider Online. The Insider Heritage Foundation, Apr. 2008. Web.