Rhetorical Analysis Of In Defense Of Consumerism
David EN101
Alexis David
Robin Abell
English 101
16 September 2011
In Defense Of Consumerism- Text Analysis
In the Essay, “In Defense of consumerism,” by Llewellyn Rockwell, Rockwell makes some very valid points using logos, pathos, and ethos to appeal to his audience. He uses those three appeals to present his views and defend consumerism. Throughout his essay he defends consumerism in a way that shows specifically how it has been unfairly portrayed as an evil that is destroying our society today. In today's society consumerism is often portrayed to be a negative aspect of people's lives and purchasing behaviors which inevitably leads to materialism. Many of these viewpoints can be analyzed as being subjective in that they focus primarily on "superfluous" products and "debts" created, but yet fail to acknowledge the positive aspects like Rockwell does. Rockwell’s argument is very effective in the fact that he uses logos, pathos, and ethos to appeal to his audience. Rockwell says "but the beauty of the market …show more content…
He says “Here is an example. If my grandchild is sick, I want to get her to a doctor. The urgent-care clinic is open late, as is the drug store next door, and thank goodness. I’m in and out, and I have the medicine and materials necessary to restore her to health. No one would say that this is a superficial demand. But it can only stay open late because its offices are nestled in a strip mall where the rents are low and access is high. The real estate is shared by candy stores, sports shops selling scuba gear, a billiard hall, and a store that specializes in party favors-all stores selling “superficial” things. All pay rent. The developer who made the mall wouldn’t have built the place were it not for these less urgent needs” He chose to use a hypothetical example that is personal which evoked an emotional response from the readers and therefore makes his argument more
Alexis David
Robin Abell
English 101
16 September 2011
In Defense Of Consumerism- Text Analysis
In the Essay, “In Defense of consumerism,” by Llewellyn Rockwell, Rockwell makes some very valid points using logos, pathos, and ethos to appeal to his audience. He uses those three appeals to present his views and defend consumerism. Throughout his essay he defends consumerism in a way that shows specifically how it has been unfairly portrayed as an evil that is destroying our society today. In today's society consumerism is often portrayed to be a negative aspect of people's lives and purchasing behaviors which inevitably leads to materialism. Many of these viewpoints can be analyzed as being subjective in that they focus primarily on "superfluous" products and "debts" created, but yet fail to acknowledge the positive aspects like Rockwell does. Rockwell’s argument is very effective in the fact that he uses logos, pathos, and ethos to appeal to his audience. Rockwell says "but the beauty of the market …show more content…
He says “Here is an example. If my grandchild is sick, I want to get her to a doctor. The urgent-care clinic is open late, as is the drug store next door, and thank goodness. I’m in and out, and I have the medicine and materials necessary to restore her to health. No one would say that this is a superficial demand. But it can only stay open late because its offices are nestled in a strip mall where the rents are low and access is high. The real estate is shared by candy stores, sports shops selling scuba gear, a billiard hall, and a store that specializes in party favors-all stores selling “superficial” things. All pay rent. The developer who made the mall wouldn’t have built the place were it not for these less urgent needs” He chose to use a hypothetical example that is personal which evoked an emotional response from the readers and therefore makes his argument more