Food Inc Rhetorical Analysis

• First, briefly describe the argument using the rhetorical triangle as your guide o Who are the authors?
 Director: Robert Kenner
 Writers: Robert Kenner, Elise Pearlstein o What is their vested interest?
 To shed light and invoke change in the way food is prepared and processed in America o Do they have any conflicts of interest?
 Yes, the company that made the film is bias against big industry and cutting corners in food preparation. o Who is the intended audience?
 The American public o What is the purpose of the argument?
 To show the American people the problems in how food in America is prepared. Also to invoke a change in how food is prepared and sold.

• Second, consider the rhetorical style of the film. o Which rhetorical tools do the authors rely on?
 Each rhetorical tool was used in the film; ethos pathos and logos. However the argument was on sided and shed little to no light on the opposition’s standpoint. o Do the authors favor one rhetorical tool over the others or is there an even blend of ethos, logos, pathos, and mythos?
 There was an even spread of rhetoric in the film. Logic was introduced, ethics were introduced, and emotion was us o Do the authors employ any fallacies?
 Yes, while each rhetorical device was in fact used, they were used to favor one side of the argument with no representation of the other. There seemed to even be a misrepresentation of data to strengthen the side of the film makers.

• Finally, evaluate how well the authors achieve their purpose, given their audience and rhetorical style. o Your essay should answer the question:
 Did the authors succeed, given the context in which they were arguing? Back up your evaluation with evidence from the