Consumerism Trap
Consumerism
`The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.`
Mad Magazine
What Is Consumerism?
There must be more to life than having everything!
Maurice Sendak
Consumerism it’s a trend, an atitude and an choice. According to Business Dictionary[i], consumerism can be defined on three branches.The first branch can be seen as a trend, defined as Organized-efforts by individuals, groups, and governments to help protect consumers from policies and practices that infringe consumer rights to fair business practices. The trend aspect of the consumerism it’s linked directly with the encouraging of the consumption, of creating a safe consumption environment and a regulated competition practices and policies. Once the focus changed from the product to the customer, than to selling and to customer relationship, the customer response time became shorter and shorter, and the consuption continued to grow proportionally with the actions taken by the marketers. So, the consumerism attitude it`s in direct correlation with the marketing activism, creating customers whom are willing to buy, to have more, to consume more. The second branch of the consumerism is the attitude branch, defined as the doctrine that ever-increasing consumption of goods and services forms the basis of a sound economy. Once the trend it`s created, once the consumer, the customer feels safe and important, once the marketing activities are a continuous factor, the consumer attitude continues to be maintained and entertained by the marketers and governments. As long as the marketer and the company continues to take action for captivating and maintaining the customers` attention, the customer will happily come into play, continuing to consume as long as the company continues to produce and to market it’s products, and as long as the company will
`The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.`
Mad Magazine
What Is Consumerism?
There must be more to life than having everything!
Maurice Sendak
Consumerism it’s a trend, an atitude and an choice. According to Business Dictionary[i], consumerism can be defined on three branches.The first branch can be seen as a trend, defined as Organized-efforts by individuals, groups, and governments to help protect consumers from policies and practices that infringe consumer rights to fair business practices. The trend aspect of the consumerism it’s linked directly with the encouraging of the consumption, of creating a safe consumption environment and a regulated competition practices and policies. Once the focus changed from the product to the customer, than to selling and to customer relationship, the customer response time became shorter and shorter, and the consuption continued to grow proportionally with the actions taken by the marketers. So, the consumerism attitude it`s in direct correlation with the marketing activism, creating customers whom are willing to buy, to have more, to consume more. The second branch of the consumerism is the attitude branch, defined as the doctrine that ever-increasing consumption of goods and services forms the basis of a sound economy. Once the trend it`s created, once the consumer, the customer feels safe and important, once the marketing activities are a continuous factor, the consumer attitude continues to be maintained and entertained by the marketers and governments. As long as the marketer and the company continues to take action for captivating and maintaining the customers` attention, the customer will happily come into play, continuing to consume as long as the company continues to produce and to market it’s products, and as long as the company will