Consumption
Discourses of consumption (framing thoughts &actions in terms of consumer focus) dominate organizational theory.
In parts of the economy, pdtn itself has been reconfigured away from material manufacture & towards the fashioning of ‘signs & spaces’ that are orientated to consumption.
Eg. Nike brands. Sell the Nike brand (swoosh logo & just do it) >make &sell Nike. Sportswear are the vehicles to mobilize the brand. Concerned about outcome of the design process that materializes brand & sign value within pdt>think of them as manufactured goods. Advertising&promotion>physical capital expenditure (retail infrastructure). Consumption-focused.
Necessitate huge organizational efforts. That’s why retail capital accts for a rising proportion of paid employment & exercises great organizational power within sys of commodity production.
Marketing & advertising are strategically impt. WHY? Mediates btw the worlds of producer&consumer->generates sales.
Production: economic process of making goods and services. Consumption: their utilization. Enterprises need the sales generated by consumption in order to realize the value from production processes.
Consumption is cultural & economic. Why cultural? It is implicated on how we conduct our daily lives, our management of household & family affairs, our self-identity, in our moral senses of how our lives ought to be and of how we ought to relate to others.
Consumption too has been something of an enigma to mainstream economics (think of sth you recently bought, why you bought it, & how you plan for it to be used.). Consumption extends into our wider culture. Images, meanings, feelings, experiences, habits & technologies that underlie them, sense of identity.
What kinds of relationships btw culture and economy generated through consumption? Dominant trend: economic, commercial imperatives to dominate & degrade our cultural lives (ECONOMIZATION OF CULTURE). Capitalist societies create ‘false needs’-a sense of wanting &
In parts of the economy, pdtn itself has been reconfigured away from material manufacture & towards the fashioning of ‘signs & spaces’ that are orientated to consumption.
Eg. Nike brands. Sell the Nike brand (swoosh logo & just do it) >make &sell Nike. Sportswear are the vehicles to mobilize the brand. Concerned about outcome of the design process that materializes brand & sign value within pdt>think of them as manufactured goods. Advertising&promotion>physical capital expenditure (retail infrastructure). Consumption-focused.
Necessitate huge organizational efforts. That’s why retail capital accts for a rising proportion of paid employment & exercises great organizational power within sys of commodity production.
Marketing & advertising are strategically impt. WHY? Mediates btw the worlds of producer&consumer->generates sales.
Production: economic process of making goods and services. Consumption: their utilization. Enterprises need the sales generated by consumption in order to realize the value from production processes.
Consumption is cultural & economic. Why cultural? It is implicated on how we conduct our daily lives, our management of household & family affairs, our self-identity, in our moral senses of how our lives ought to be and of how we ought to relate to others.
Consumption too has been something of an enigma to mainstream economics (think of sth you recently bought, why you bought it, & how you plan for it to be used.). Consumption extends into our wider culture. Images, meanings, feelings, experiences, habits & technologies that underlie them, sense of identity.
What kinds of relationships btw culture and economy generated through consumption? Dominant trend: economic, commercial imperatives to dominate & degrade our cultural lives (ECONOMIZATION OF CULTURE). Capitalist societies create ‘false needs’-a sense of wanting &