A consumer society is now more a society where individual identities and lifestyles are defined through what you able to buy and how you live your lives, as opposed to what occupation you do for a living. Division can be created or made more apparent through this way of consuming, highlighting the divisions between rich and poor or the young and old within a consumer society (Hetherington, 2009, p.3-4). Within this essay focus will mainly be on two claims. The first claim being that some individuals are better placed to consume within society through their ability or inability to spend money given their career or lack of job, thus creating social divisions. The second claim will …show more content…
Tescos is one of the largest and ever growing chain of supermarkets, and statistics show that Tesco is the largest UK owned store operating over 3700 stores in 13 countries, 2000 being within the UK (Competition Commission, 2008, cited in Hetherington, 2009, p.73). The local residents in Patrick campaign against the site being built and political tensions are high. The campaigners believe that the regeneration in Patrick does not have to be supermarket led and vital green spaces speak more for the quality of life in urban areas. Linwood site however has caused little political tension and feel that having a supermarket such as Tesco in this area would boost employment, and would attract better bars and restaurants at the plaza where the superstore giant would predominately take over. Social division is evident here, with consumers for and against the site developments for different individual reasons Hetherington, 2009,