Tesco Swot Analysis

The first stakeholder is - Customers. They are very important as customers contribute to company's turnover and profit, this is through purchasing products that Tesco sell. Customers choose stores where they shop through comparison. They choose from; quality, price tag and good service. If supermarket meets these criteries then customers will go and spend money in their shop. So If the products are less pricy at Tesco's people will shop there. Tesco is one of those organisations that have customer loyalty and have the same regular customers in the UK and the rest of the world. They encourage people by supplying them with discounts, loyalty cards etc.