Psychology provides an insight on contemporary issues in a number of ways as it strives to comprehend how we think, act and feel. It uses scientific methods to research social influence, perception and social interaction (Tyson, Jones and Elcock, 2011).
Body image has been viewed as a psychological construct by Wykes and Gunter (2005). When an individual is continually labelled and considered in a certain way, he or she then develops a self-image. The self-image indicates how an individual frequently identifies himself. It usually entails of native, bodily feeling, body image etc. The ego-ideal has also been seen to have an effect on how people perceive their body image. It possibly is constructed by other individuals who are seen as role model for example movie stars, celebrities etc (Michael Argyle, 1994).
The body image is an essential part of the self-image and has been found to be particularly important for women and young girls (Michael Argyle, 1994). This essentiality of the importance of body image is first encountered during puberty (Ussher, 1989). Counihan (as citied in Wykes & Gunter, 2005) goes on to state that this fascination with body image has had historical patterns but it is disputably different from earlier illustrations and has become widespread in the contemporary Western culture. Orbach (as citied in Ussher, 1989) observed that this increase in body obsession has been majorly brought on by the effects of the media as it tends to construct images that are farfetched from reality. The suggestive implication illustrated by the media forewarns young women that their bodies are undependable and can be disappointing through weight gain, secretion of distasteful odours and bleeding. As well as that, they grasp the assumption that their bodies hold the key to happiness for example through the message that through their bodies they can lure a man (Ussher, 1989).
From a young age, females are bombarded with socially
References: Grogan, S. (2008) Body Image: Understanding Body Dissatisfaction in Men, Women, and Children Robins, W.R., Fraley, C., & Krueger, F.R. (2007). Ussher, J.M. (1987). Argyle, M. (1994). The Psychology of Interpersonal Behaviour Tyson, P.J., Jones, D. and Elcock, J. (2011) Psychology in Social Context: Issues and Debates Miles, S. (1988) Consumerism: As a Way of Life Tyagi, C.L. & Kumar, A. (2004). Wright, R. (2006). JanssOn-Boyd, V.C. (2010).