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Content Analysis - Stereotypes in Music

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Content Analysis - Stereotypes in Music
INTRODUCTION TO REPORT

We are a group of 4 Second Year students pursuing a Diploma in Mass Communication. For our Communication Issues Group Project, we have decided to investigate the effects of Rhythm & Blues (R&B)/ Hip Hop music on our present day Society. R&B/Hip Hop is one of the more popular genres of music that our Youth listen to and with dedicated television channels such as Music Television (MTV) and Channel V telecasting music videos most of the time that they are in transmission, the music reaches Youth all around Singapore. With such a wide reach, R&B/Hip Hop music reaches the masses and influences them; as like all forms of Media.

We believe that Society’s stereotypes and prejudices are shaped by R&B/Hip Hop music culture; hence our research question for this research paper is “Do society's stereotypes influence R&B/Hip Hop music culture or does the music influence the stereotypes in society?”

The report was compiled by the means of surveying the public, as well as researching and compiling past studies done on the subject of stereotyping over the past 8 weeks by our group members. All precautions were taken so as not to have any bias opinions on the subject throughout the course of the report compilation.

Literature Review
DEFINTIONS
The Merriam-Webster Dictionary defines stereotypes as “something conforming to a fixed or general pattern, (or) a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment.” (n.d.)

Music is then defined as “vocal, instrumental, or mechanical sounds having rhythm, melody, or harmony” (n.d.)

Culture is defined as “the customary beliefs, social forms, and material traits of a racial, religious, or social group; (also) the characteristic features of everyday existence (as diversions or a way of life) shared by people in a place or time.” (n.d.)

As such, to hypothesis would stand that Hip-Hop

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