Critics assert that no cohesive contingency theory exists, that "contingency theory" is a collection of different ideas that represent a contingency approach, which research does not validate because there seems to be neither a standard definition nor measurement for either fit or performance. Further, holding that contingency causes structure places contingency theory against strategic choice theory, which argues that organizations in misfit can regain fit by changing the contingency to fit the structure so the managers can retain the structure they prefer (Child, 1972). It can be argued that most organizational performance research fails to identify a connection between performance and measured variables because researchers do not pay attention to the complications of dynamic competitive environments, attempt to simplify complex scenarios, and rely on retrospective accounts rather than direct observation. Environment, technology, age and size emerged as the primary contingency factors.
Size- refers to capacity, # of personnel, outputs (customers, sales), resources. Blau's studies show that differentiation (# of levels, departments,