Contrast Between Different Marketing Concepts
Contrast between production and product concepts:
In production concept marketers believe that customers will favor products that are available and in expensive, while Product concept makes marketers believe that products with most quality, features and performance will be favored by the customers. Under production concept, product gets cheap but under product concept, product usually gets expensive.
Both of these concepts can lead to marketing myopia, but still useful in some situations.
Products like ‘sun chips’ can follow the production concept, because Bangladesh is a developing country and people here have a limited ability to choose a high quality product, which is expensive, they usually choose a product which is available, inexpensive and with acceptable quality. Production concept is best in this situation.
Contrast between production and selling concepts:
Production concept tells us that, available and highly affordable products will be accepted and favored by the customers, while selling concept tells us that consumers and businesses, if left alone, will not buy enough o the company’s product, therefore large-scale selling and promotion effort is needed. Production concept can sometimes leads to marketing myopia but selling concept obviously leads to marketing myopia.
Among production and selling concept, I think production concept is better because selling concept holds a huge risks and some poor assumptions, so in Bangladesh products like ‘sun chips’ should follow production concept.
Contrast between production and marketing concepts:
Developing a products production and distribution effort to make it available and affordable is the theme of production concept while Satisfying customers according to their needs and wants by providing the right product is the theme of marketing concept. Production concept places more emphasis on the product than the customers, on the other hand marketing concept is a customer-centered ‘sense and
In production concept marketers believe that customers will favor products that are available and in expensive, while Product concept makes marketers believe that products with most quality, features and performance will be favored by the customers. Under production concept, product gets cheap but under product concept, product usually gets expensive.
Both of these concepts can lead to marketing myopia, but still useful in some situations.
Products like ‘sun chips’ can follow the production concept, because Bangladesh is a developing country and people here have a limited ability to choose a high quality product, which is expensive, they usually choose a product which is available, inexpensive and with acceptable quality. Production concept is best in this situation.
Contrast between production and selling concepts:
Production concept tells us that, available and highly affordable products will be accepted and favored by the customers, while selling concept tells us that consumers and businesses, if left alone, will not buy enough o the company’s product, therefore large-scale selling and promotion effort is needed. Production concept can sometimes leads to marketing myopia but selling concept obviously leads to marketing myopia.
Among production and selling concept, I think production concept is better because selling concept holds a huge risks and some poor assumptions, so in Bangladesh products like ‘sun chips’ should follow production concept.
Contrast between production and marketing concepts:
Developing a products production and distribution effort to make it available and affordable is the theme of production concept while Satisfying customers according to their needs and wants by providing the right product is the theme of marketing concept. Production concept places more emphasis on the product than the customers, on the other hand marketing concept is a customer-centered ‘sense and