Btec Business Level 3 Unit 12 P4

P1- Describe the role internet marketing has within a modern marketing context
Introduction:
In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internet marketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internet marketing with the 7 p’s.
The two businesses that I am choosing are Tesco.co.uk and Amazon.co.uk
To: Mr Adam Croft
What is marketing?
Product concept is when companies give importance to the features or the quality of the product because in long run the product exists only with the quality it is giving to the consumer. Selling concept is when the manufacturer makes goods and waits for the customers. Also to inform the consumer about the product this can be done through different ways of promotions. Marketing concept is when manufacturers produce the product which the consumer wants, so that consumer get satisfaction and manufacturer earns profit. Consumer concept is when attention is given to individual consumer it can be done through one to one marketing. Societal marketing concept is when a company should not only work for the consumer but also for the