Contribution of Itc E-Choupal Towards India’s Dream of Inclusive Growth
Contribution of ITC e-Choupal Towards India’s
Dream of Inclusive Growth
Submitted By
Ritika Gauba
Lecturer
Faculty of Management Studies-
-Institute of Rural Management (FMS-IRM),
Jaipur
Mobile No. 8290292216
Email – ritikagauba@yahoo.co.in
“A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. In these villages, farmers grow soyabeans, wheat and coffee in small plots of land, as they have for thousands of years. A typical village has no reliable electricity and has antiquated telephone lines. The farmers are largely illiterate and have never seen a computer. But farmers in these villages are conducting e-business through an initiative called e-Choupal, created by ITC, one of India 's largest consumer product and agribusiness companies." -Mohanbir Sawhney, Mc Cormick Tribune Professor of Technology, Kellogg School of Management, USA.
Indian economy has witnessed a strong and steady economic growth in the past two decades. However, this robust growth by passed the poor or marginalized groups, resulting in increasing inequality .Reducing this inequality has become a major concern for our countries policy makers, a concern that has generated interest in the concept of Inclusive Growth.
Inclusive Growth”, which emphasizes that the economic opportunities created by growth should be available to all—particularly the poor—to the maximum possible extent continues to be the biggest challenge for our country as it concerns integrating 600 million people living in rural India and several millions living in urban slums, into the mainstream economy.
To face this challenge our government is not alone this time it had the support of many strong private sector companies one of them being the leading multinational company of India ITC.
ITC through its e Choupal initiative has created several economic opportunities for the rural poor and has helped million of rural poor improve their living standards.
The Evolution
Dream of Inclusive Growth
Submitted By
Ritika Gauba
Lecturer
Faculty of Management Studies-
-Institute of Rural Management (FMS-IRM),
Jaipur
Mobile No. 8290292216
Email – ritikagauba@yahoo.co.in
“A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. In these villages, farmers grow soyabeans, wheat and coffee in small plots of land, as they have for thousands of years. A typical village has no reliable electricity and has antiquated telephone lines. The farmers are largely illiterate and have never seen a computer. But farmers in these villages are conducting e-business through an initiative called e-Choupal, created by ITC, one of India 's largest consumer product and agribusiness companies." -Mohanbir Sawhney, Mc Cormick Tribune Professor of Technology, Kellogg School of Management, USA.
Indian economy has witnessed a strong and steady economic growth in the past two decades. However, this robust growth by passed the poor or marginalized groups, resulting in increasing inequality .Reducing this inequality has become a major concern for our countries policy makers, a concern that has generated interest in the concept of Inclusive Growth.
Inclusive Growth”, which emphasizes that the economic opportunities created by growth should be available to all—particularly the poor—to the maximum possible extent continues to be the biggest challenge for our country as it concerns integrating 600 million people living in rural India and several millions living in urban slums, into the mainstream economy.
To face this challenge our government is not alone this time it had the support of many strong private sector companies one of them being the leading multinational company of India ITC.
ITC through its e Choupal initiative has created several economic opportunities for the rural poor and has helped million of rural poor improve their living standards.
The Evolution
References: 2. Assisi, Charles, and Indrajit Gupta. “ITC’s Rural Symphony.” Businessworld, January 20, 2003. 5. Dollar, D. and A. Kraay (2002) “Growth Is Good for the Poor.” Journal of Economic Growth 7, pp 6. Forbes, K. (2000) "A Reassessment of the Relationship between Inequality and Growth."American Economic Review 90.