Cooperate Social Responsibility

Introduction It is believed that being socially responsible helps to achieve an organizational success. Based on journal reading, developing a model of theory and modern examples, we can found out clearly that corporate social responsibility (CSR) does help enhance organization’s competitive advantage so as to achieve an organizational success.

Model of thinking
Corporate Social Responsibility
Positive Social Change
Employee Commitment
Competitive Advantage
Organizational Success
Corporate Social Responsibility
Positive Social Change
Employee Commitment
Competitive Advantage
Organizational Success

The above diagram shows the model of argument which will be discussed in this essay, it includes the relationship between corporate social responsibility (CSR) and organizational success. In between, we will see how CSR influences employees’ commitment and brings about positive change to the society, and how these elements result in competitive advantage of an organization, which determines a successful organization.

(i) What is corporate social responsibility (CSR)?
Corporate social responsibility (CSR) can be defined as “the firm’s considerations of, and response to, issue beyond the narrow economic, technical, and legal requirements of the firm to accomplish social and environmental benefits along with the traditional economic gains which the firm seeks”. (Davis (1973) cited by R. Aguilera,D. Rupp, C. Williams and J. Ganapathi, 2007) Also, we can say that CSR is the positive effect of corporate social or environment performance on corporate financial performance, and how firms make contribution to the society welfare in a long term. Aguilera, Rupp, Williams and Ganapathi (2007) also cited from Mackey, Mackey, and Barney (2005) that investment in socially responsible initiatives will maximize the market of the firm, which we can conclude this is a kind of organizational success.

(ii) CSR and Employee commitment
According to a study,

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