Coors Case
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Case 4.0 Adolph Coors -------------------------------------------------
Index
Index 2
Introduction 3
Background 3
Porter’s 5 forces analysis 5
SWOT 13
PESTDN 21
Generic Strategy 23
Current Strategy 24
Cluster Analysis 24
The value chain for Adolph Coors Brewery 26 Balanced Scorecrad 31 Hill & Slack models 32 The Wheel of Consistency explanation 39 Core competencies 40 Strategy 41
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Introduction
In this case an analysis of the Adolph Coors Brewery will be made, to see what the competition is like within the industry, what are the company’s strengths compared to their competitors. What are their weaknesses and what can they do to mitigate them, or solve potential problems that could occur or has occurred.
This can be done by performing various kinds of analyses on the company and the industry they are in. The tools that can be used are; Porter’s five forces, Hill 's and Slack 's method, PEST-DN, SWOT, core competencies, value chain and by using the value chain we can look at the wheel of consistency, to see if the company is working accordingly to their strategy or if a action plan is needed. The action plan should only be done for those areas within the wheel of consistency that is not complementing the company strategy.
After having done the above analyses, it should be possible to see what the industry looks like for the company and what our position within that industry is. It should also show whether new moves/actions needs to be made in order to mitigate with potential problems that might have become visible during the analysis process.
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Background
The company was founded in 1873, in Golden, Colorado USA; the company was named after its founder Adolph Coors Sr. The Company only sold premium beer in the state of Colorado to begin with, but expanded in 1929 into the State
Case 4.0 Adolph Coors -------------------------------------------------
Index
Index 2
Introduction 3
Background 3
Porter’s 5 forces analysis 5
SWOT 13
PESTDN 21
Generic Strategy 23
Current Strategy 24
Cluster Analysis 24
The value chain for Adolph Coors Brewery 26 Balanced Scorecrad 31 Hill & Slack models 32 The Wheel of Consistency explanation 39 Core competencies 40 Strategy 41
-------------------------------------------------
Introduction
In this case an analysis of the Adolph Coors Brewery will be made, to see what the competition is like within the industry, what are the company’s strengths compared to their competitors. What are their weaknesses and what can they do to mitigate them, or solve potential problems that could occur or has occurred.
This can be done by performing various kinds of analyses on the company and the industry they are in. The tools that can be used are; Porter’s five forces, Hill 's and Slack 's method, PEST-DN, SWOT, core competencies, value chain and by using the value chain we can look at the wheel of consistency, to see if the company is working accordingly to their strategy or if a action plan is needed. The action plan should only be done for those areas within the wheel of consistency that is not complementing the company strategy.
After having done the above analyses, it should be possible to see what the industry looks like for the company and what our position within that industry is. It should also show whether new moves/actions needs to be made in order to mitigate with potential problems that might have become visible during the analysis process.
-------------------------------------------------
Background
The company was founded in 1873, in Golden, Colorado USA; the company was named after its founder Adolph Coors Sr. The Company only sold premium beer in the state of Colorado to begin with, but expanded in 1929 into the State