Coors Swot Analysis

The SWOT analysis strengths: Coors was striving for quality and self-reliance
They had 2 unique aspects of brewing process
Used an aactor stating why Coors was a better beer
First mover, pionered the first all aluminum can
Weakness:
At the beginning Coors sold to only one state
If beer was still on shelves after 60 days it had to be thrown away
Threats:
Operating practices led to many strikes and law suits by federal agencies
Other companies provided to a lot more states than Coors operation
Opportunities:
Consumers demanded product because of the good clean taste
Able to concentrate on excellence because they market just 1 brand of beer at the beginning
Had growth because they had their own refrigerated trucks
Most important
issues: onoe of important issues is Coors marketing strategies
Another important issue is production and its cost.
Distribution is very important issue in any company and Coors was no exception
Marketing did not really become valid until around 1960's.
There was not an urgent need until the population, primarily the baby boomers, became of age. This new era gave reasons for competitors to take their strategy to a higher level.
I would not recommend a business to place their items on sale to gain profits, because this act would start a line of questioning and suspicions. Whenever I see a product on sale, especially food and drink, I question the motive. First thing that comes to my mind is what is wrong with the product. Then, I would wonder if they needed to put an item on sale, thenthe product must have not been appealing enough to others ot buy. Therefore, why would I want to make a purchase for an undesirable product?
I think I would keep my prices steady and strong and concentrate more on making my product more appealing. Another step would be to offer more brands as Coors did. Another possiblility is to branch out and accommodate those who temporarily cannot drink an alcoholic beverage. For those who are on medication or perhaps with child who enjoys the quality tast of Coors, may also enjoy it without
ale.
Production could make you or break you. Coors is proud of the fact that they age their product for 70 days vesus their competitors 20-30 days. Since this procedure tied up their Capital, I would recommend changing the aging process 45-50 days. This still will allow your beer to breathe a few days more than the competitors and ease up a little on Capital.
I would not change the fact that Coors pasteurize their beer. It seems extremely safe and sanitary against bacterial. I would, however, recommend using this procedure to their advantage. Place this fact of stategy on the container, in a commercial, and/or on a billboard by your display of items where sold.
Even though production is better and faster when you only have one kind of beer to maintain, diversity is always recommended.
Coming up wth strategy to acommodate a variey of peole would be first priority.
Distribution was a problem for Coors, because of fear of their beer spoiling. This problem became very expensive because of the cost of refrigeration transportation. The product could not stay on the shelves as long as their competitors and that also became very expensive. Another expense was the need to keep an extensive monitoring system in place to make sure the old and out-dated product was being exchanged for the new and fresher product.
The recommendation for Coors distribution procedures is to remain not pasteurizing their beer no matter of the cost. They did the right thing in expanding their distribution centers. This way, the taveling would be minimal and the gas saved would be extremely great. I would capitalize on the freshness of their beer. If this beer is as fresh and tasty as the company protrays it to be then the cost will take care of itself through sales and profits. The amount of care that goes into this company's process from start to finish entices even a non-beer drinker like myself to try a
sample!