Copenhungry Festival for Torvehallerne
STRATEGY DESIGN AND MARKET – SPRING 2012
Copenhungry Festival for Torvehallerne
ASSIGNMENT B: INDIVIDUAL
14th May 2012
TABLE OF CONTENT
1. RESEARCH QUESTION__________________________________________________ 3
2. INTRODUCTION _______________________________________________________ 4
3. ASSESSMENT OF THE COPENHUNGRY FESTIVAL _________________________ 5
4. EVALUATION OF THE THEORY _________________________________________ 8
5. CONCLUSIONS _______________________________________________________ 10
6. REFERENCES _________________________________________________________ 11
2
1. Research Question
Torvehallerne is aiming to be “a market place for all, focusing on diversity1” and its objective are connected with the creation of “a fundamental respect for the product, meal and food culture which is beneficial for the retail trade, the capital’s residents and commuters 2”. As this idea would be beneficial for all the Copenhageners, the introduced activities are now mainly concentrating on providing the place for transactions between stall-holders and customers. Nevertheless, the Torvehallerne has a great potential for providing other additional services and events in order to engage more people and create a unique experience. Therefore the introduction of the Copenhungry Festival would be a great opportunity to develop and offer knowledge on a food culture, eating habits and other markets as well as a great way of advertising. In order to show how the Copenhungry Festival would affect the Torvehallerne, its surroundings and environment the Porter’s Five Forces would be introduced. Therefore, this assessment of the new competitive situation would show that the barriers for entry for other competitors would be set at the higher level as well as the threat of substitution would be decreased by introducing new events.
In the end, after application of the Porter’s Five Forces further discussion concerning the advantages and disadvantages
Copenhungry Festival for Torvehallerne
ASSIGNMENT B: INDIVIDUAL
14th May 2012
TABLE OF CONTENT
1. RESEARCH QUESTION__________________________________________________ 3
2. INTRODUCTION _______________________________________________________ 4
3. ASSESSMENT OF THE COPENHUNGRY FESTIVAL _________________________ 5
4. EVALUATION OF THE THEORY _________________________________________ 8
5. CONCLUSIONS _______________________________________________________ 10
6. REFERENCES _________________________________________________________ 11
2
1. Research Question
Torvehallerne is aiming to be “a market place for all, focusing on diversity1” and its objective are connected with the creation of “a fundamental respect for the product, meal and food culture which is beneficial for the retail trade, the capital’s residents and commuters 2”. As this idea would be beneficial for all the Copenhageners, the introduced activities are now mainly concentrating on providing the place for transactions between stall-holders and customers. Nevertheless, the Torvehallerne has a great potential for providing other additional services and events in order to engage more people and create a unique experience. Therefore the introduction of the Copenhungry Festival would be a great opportunity to develop and offer knowledge on a food culture, eating habits and other markets as well as a great way of advertising. In order to show how the Copenhungry Festival would affect the Torvehallerne, its surroundings and environment the Porter’s Five Forces would be introduced. Therefore, this assessment of the new competitive situation would show that the barriers for entry for other competitors would be set at the higher level as well as the threat of substitution would be decreased by introducing new events.
In the end, after application of the Porter’s Five Forces further discussion concerning the advantages and disadvantages