This project deals with the Corporate Social Responsibility (CSR) of companies, and how the companies can improve their CSR profile even more. Two companies, one Indian and one International, have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd).
Topics discussed in the project: * The History, Management (Board of Directors) and the Products of the respective companies have been looked into, to get a better understanding of their CSR initiatives. * Also, the CSR initiatives of the competitor companies have also been studied, to make a comparison. * Lastly, any suggestions, which were found to have an impact on the CSR of the companies, were also given, followed by the conclusion.
In order to get a better understanding about a company’s CSR, what exactly is CSR has been first looked into – its definition, meaning and importance.
CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility (CSR – also known as Corporate Conscious, Corporate Citizenship, Social Performance or Sustainable Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR model functions as a built-in, self regulating mechanism whereby, a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.
Corporate social responsibility (CSR) is the responsibility recognized by the companies for acting in socially responsible manner. There is no single universally accepted definition of corporate social
Bibliography: www.vodafone.com www.wikipedia.org www.airtel.in www.rcom.co.in www.kraftfoodscompany.com www.cadburyindia.com www.nestle.com www.nestle.in www.amul.com www.scribd.com