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Corporate Social Responsibility

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Corporate Social Responsibility
Companies have a social responsibility to perform and behave in particular ways. A company has a responsibility to ensure that any stakeholder’s needs are being met. The Toyota Corporations history and goals are as follows; “Toyota Motors is a Japanese automobile manufacturer founded in 1933. Toyota accounts for 78 percent of all the hybrid gas/electric cars sold in the United States. They are working to become the largest car-seller in the world, and in the first quarter of fiscal year 2007, for the first time ever, Toyota sold more cars than General Motors. Toyota posted record revenues and profits in the third quarter of 2007. Toyota is, overall, the world’s largest automaker when measured by net worth, revenue and profits” (Kageyama, 2010) and has a social responsibility to perform ethically in relation to the environment. Toyota has 45 manufacturing companies in 26
countries/locations, which produce Lexus- and Toyota-brand vehicles and components.

Toyota has enjoyed an image as an environmentally responsible automobile manufacturer in the fight against global warming. It all began in 2000 when Toyota released the “Toyota Prius” the first hybrid four-door sedan, “In Australia, Prius achieves fuel economy of 3.9 litres per 100km; it also produces just 89 grams/km of carbon dioxide – lower than any other car on the local market”(Toyota, 2010) and less than half the amount of similar cars in the Holden Commodore and Ford Falcon which have emission’s of 246g per km and 236g per km respectively (Carbon Emissions, 2010). Reducing Toyotas carbon footprint, being the largest Australian Vehicle exporter (Toyota, 2010) has great impact on the Stakeholders of the company as they believe the environment and global warming is the greatest and most significant issue affecting the world (Toyota, 2010). This is helping push the company into a 1.2billion dollar profit over the January to March quarter 2010.

It is not only environmental issues that are being addressed to


References: Berg. S. 2009. Effects of Car Pollutants. www.effects-car-pollutants-environment.com.au Carbon Emissions Climate Savers. 2010. Climate Savers Vehicle Watch. www.climatesavers.com.au Edmunds Fujio. C. 2004. Toyota Opens New Australian Headquarters. http://www.autoweb.com.au/cms/A_102032/title_Toyota-Opens-New-Australian-Headquarters/newsarticle.html Greenpeace Hamilton. C. 2000. Diesel and the Environment. www.cliehamilton.net.au/cms/media/documents/articles Howard Kageyama. Y. 2010. Toyota Profits Rebound. www.huffingtonpost.com/2010/05/04/toyota-profits-rebound Power Squatriglia. C. 2008. Go Green – Buy a Used Car. It’s better than a Hybrid. www.hubpages.com/hub/prius Toyota CEO, 2010 Toyota. 2010. Toyota Environment and community report. http://www.toyota.com.au/TWP/Upload/Media/368.pdf
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