Corporate Wars
A PROJECT REPORT
Submitted by:
Karan Narwani
Class: 11th Com J
Subject: MARKETING
THE INDIAN HIGH SCHOOL
DUBAI
JANUARY - 2013
Remarks: _______________________.
Signature: ______________________.
THE INDIAN HIGH SCHOOL, DUBAI
BONAFIDE CERTIFICATE
Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision.
_____________________________.
Teacher In-charge
(Mrs.Megha Rohra)
Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.
Secondly, I would like to thank my parents and friends who helped me in collecting the pictures and giving me a lot of information.
Thirdly, I would like to thank the respondents for their co-operation in answering the questionnaire
Signature: _________________.
Corporate Wars
Corporate war is the war between opponent firms who compete with each other for greater market share. There are always 2 groups involved in a corporate war and they are:
The target company and the competitors. Whenever there is competition the first thing the target company does is to develop its marketing plans based on what they think their opponent will do. The companies formulate two strategies: * The first being their opening move * The subsequent moves are based on the competitor’s strategy
But in any case the company’s success depends upon how well they prepare their marketing strategies. To do this effectively a company must carefully study its competitors as well as its potential and actual customers. Besides this the company must also identify its weaknesses. The company should also decide as to which competitor should be attacked and which one to be avoided.
According to Philip Kotler: * Poor firms ignore their competitors * Average firms copy their competitors * Winning firms lead their competitors
Marketing warfare strategies are a type of strategies, used in
Submitted by:
Karan Narwani
Class: 11th Com J
Subject: MARKETING
THE INDIAN HIGH SCHOOL
DUBAI
JANUARY - 2013
Remarks: _______________________.
Signature: ______________________.
THE INDIAN HIGH SCHOOL, DUBAI
BONAFIDE CERTIFICATE
Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision.
_____________________________.
Teacher In-charge
(Mrs.Megha Rohra)
Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.
Secondly, I would like to thank my parents and friends who helped me in collecting the pictures and giving me a lot of information.
Thirdly, I would like to thank the respondents for their co-operation in answering the questionnaire
Signature: _________________.
Corporate Wars
Corporate war is the war between opponent firms who compete with each other for greater market share. There are always 2 groups involved in a corporate war and they are:
The target company and the competitors. Whenever there is competition the first thing the target company does is to develop its marketing plans based on what they think their opponent will do. The companies formulate two strategies: * The first being their opening move * The subsequent moves are based on the competitor’s strategy
But in any case the company’s success depends upon how well they prepare their marketing strategies. To do this effectively a company must carefully study its competitors as well as its potential and actual customers. Besides this the company must also identify its weaknesses. The company should also decide as to which competitor should be attacked and which one to be avoided.
According to Philip Kotler: * Poor firms ignore their competitors * Average firms copy their competitors * Winning firms lead their competitors
Marketing warfare strategies are a type of strategies, used in