MCD2050: Business Report Plan
MCD2050: Marketing 1
Assessment 1: Minor Assignment: Business Report Plan
Status: Individual task
Weighting: 5%
Word limit: 1000 words (+/- 10%)
Due date: In tutorial in week 5
_____________________________________________________________________
Objective
The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.
Role and task
You have recently gained …show more content…
a position as a junior marketing executive in the organization on which your MAJOR ASSIGNMENT is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment. The minor-assignment will form part of your final submission for your major assignment. As such you are required to cover some or all of the following areas in the minor assignment.
Mark allocation
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research. The aim of this minor assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
Scenarios * Education Provider e.g. Monash College * Major watch manufacturer e.g. Rolex * Cinema e.g. Village, Hoyts
Those who use other scenarios will receive a mark of zero.
Presentation
The minor assignment should be presented as part of a business report (i.e. outline numbered headings, page numbers, etc). Please refer Q manual for format and APA referencing style.
Minor Assignment:
An individual Business report plan - 5% - 1000 words
(Industry, Company, Competitors, Customers, Environment, STP, Market Research)
This plan should include research, specific information and marketing application. * Identify and describe the relevant and key background information of the industry in which your company [organisation] operates. * Brief overview of the market in which the company operates and the product is offered; such as market size and trends, recent developments and key observations. * Description of the organisation with reference to key marketing activities * Identify and describe the product category to which the product belongs * List the relevant micro and macro environmental factors and observe any changes and developments and describe their [micro and macro factors] impact on the industry, market and business. * Identification of the key competitors and key competitive activities. * List the relevant bases [variables] for segmentation of the market. Apply the market targeting process [STP process]. Show possible market segments and profiles that emerge based on segmentation. Key consumer profiles should be briefly described. * Discuss the basis of evaluating segments and select the target market segment together with related [chosen] product offering. * Explain / describe the market coverage strategy, positioning [including a perceptual map] and the marketing mix adopted by the chosen organization.
* A detailed analysis of the target segment(s) (customers) including their needs and wants, defining characteristics, their motivations, buyer decision making process, buyer’s roles, buying situation and observation of changing trends.
* A brief evaluation / discussion of the degree to which the current product satisfies and meets with the needs and wants of the target segment. * List any other research needs the company may have for further product-market evaluation.
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with a relevant research and data that is applicable to your organisation.
Word limit and format
Each assignment should be written in a format that allows easy inclusion in a business report plan. Minor assignment should contain a minimum of Eight (8) references (at least four (4) from recognised academic journals). Word limit – 1000 words +/- 10%.
Suggested layout and format
This assignment should follow accepted practice for a business report. All assignments are to be word-processed. They should meet generally accepted criteria for good business practice as well as academic standards. As a guide the following standard should be met. One and a half or double spacing is required. Minimum font size 10 pt Pages should be numbered and stapled together (top left corner) Do not place pages in separate plastic sheets A reference list must be attached to your work A cover page, title page, contents page, executive summary and introduction are required Refer to Q Manual for referencing using APA style and format. Monash College cover sheet must be stapled to the front of the assignment
Report Writing Guide Minor Assignment
The format/layout of the report is to follow the business report writing guidelines. The Minor assignment marking guide will assist you in ensuring that all elements required are covered.
Information sources for your Assignment * Library data bases - ProQuest, Emerald, Expanded Academic ASAP, Science Direct, Factiva, Australian Bureau of Statistics, IBIS World – go on a library tour and learn about these – they’re free! * Business periodicals – Marketing and E-business, Australian Professional Marketer, Business Review Weekly, Australian Financial Review. * Newspapers – The Age, The Australian * Websites – of the organisation and competing organisations. * Yellow Pages (good place to look for competitors) www.yellowpages.com.au * Newsagents (big ones and then wander along the magazine racks to see if there are any industry related magazines) * Industry associations and their publications
Submission method for Minor Assignment 1. Each minor-assignment must be submitted in hard copy in the tutorial.
Assignment Cover Sheets: Minor Assignment 2. Work submitted for assessment must be accompanied by a completed copy of the Monash College Assignment Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied fully completed and signed MONASH College Assignment Cover Sheet. 3. If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet will be deemed as late and incur late penalties until the cover sheet is filled in correctly. 4. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet
Applications for extension of time: Minor Assignment
Submissions for an extension of time for the completion of minor assignment will only be considered in extreme and unusual circumstances. Applications must be presented in writing and approved by your Team Leader. The Team Leader reserves the right to deny an extension. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your lecturer or tutor – it can only be granted by the Team Leader.
Students should back-up their work on both a hard drive and floppy disk to ensure issues of disk corruption and loss of work are minimised.
Grades available: Minor Assignment
The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question.
Grades are awarded in the range of N (fail) to HD. Please refer to Major Assignment marking guide for guidance on the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
Return of Assignment
Completed minor assignment will be returned to students (in tutorials) in two weeks following the submission. Assignment will not be returned to friends or fellow students – they must be collected personally.
MCD2050; Marketing 1
Assessment 1: Minor Assignment: Business Report
Marking guide
_____________________________________________________________________
CRITERIA | Very Poor | Poor | Average | Good | VeryGood | Comments | Content 60% | Identification and description of industry, micro & macro environment, organisation , market, competition and product category [ trends, impact , size, key issues and other relevant information obtained] | | | | | | | Segmentation - Identification of the relevant bases for segmentation, existing and potential customer segments and their description Targeting - Discussion of the basis of evaluating segments and selection of the target market segment. Description of market coverage strategies Positioning – Positioning map and marketing mix | | | | | | | Detailed description of the target segment/s and their defining characteristics and analysis of the needs and wants, motivations, buyer decision process and roles and degree of satisfaction. , | | | | | | | List of any further research that your organization will require. | | | | | | | Cognitive skills 20% | Ability to judiciously apply marketing theory, concepts and models and their application within the assignment | | | | | | | Ability to source appropriate sources of information | | | | | | | Structure and style 20% | Literacy standard including spelling, grammar and syntax | | | | | | | Develops clear views and critical analysis | | | | | | | Follows required formatting | | | | | | | Appropriate and adequate referencing and technical accuracy | | | | | | | Evidence of wider reading | | | | | | |
MCD2050: Marketing 1
Assessment 2: Major Assignment: Business Report
Status: Individual task
Weighting: 15%
Word limit: 2000 words (+/- 10%)
Due date & Time: Monday 9 a.m. Week 9 – Assignment “drop box”.
_____________________________________________________________________
Scenarios
Your assignment detailed below is based on specific context in which marketing occurs. In week 1-2 tutorial you will be assigned a context and you will use the same context all trimester. The organisation you choose must be based in the country in which you study.
You cannot use a scenario for your assignment other than the ones listed below. Those who use scenarios other than those detailed below will be automatically marked as a zero.
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research. Part of the aim of this assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
Major Assignment: Business Report
This is an individual business report – 15% - 2000 words
You have recently gained a position as a junior marketing assistant in an organization that operates in the sector on which your scenario is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment.
You are required to cover the following areas: * A description of the industry, micro and macro environment , market and product category to which the product belongs, including a detailed evaluation of the major competitors, * A detailed description of the specific product with reference to the type of product, the three levels of the product, branding strategies, packaging and labelling, * A detailed description of the target segment including their defining characteristics and the ways in which it influences buyer behavior and their needs and wants in relation to this product category, * The degree to which you believe their needs and wants are being met by the current product offering / marketing mix, and * A recommendation as to what adjustments (if any) you believe should be made to the current product offering / marketing mix
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with a specific product and specific target segment that is available in the country in which you are studying from one of the following scenarios.
Scenarios Trimester 2 -2012 * Education Provider e.g. Monash College * Major watch manufacturer e.g.
Rolex * Cinema e.g. Village, Hoyts
Suggested word limit and format
This assignment is to be written in business report format and should be a maximum of 2,000 words in length, excluding executive summary, cover and title pages, table of contents, and references. Times New Roman, 12 point, 1.5 line spacing, standard page margins. APA (in text) referencing system. Minimum 10 references (at least five from recognised academic journals).
Report Writing Guide Major Assignment
The format/layout of the report is to follow the business report writing guidelines. The Major Assignment check list will assist you in ensuring that all elements required are covered.
The Q manual should be consulted to ensure that the major assignment is correctly written and formatted. This purchased at the book-shop, accessed in the library or at http://www.buseco.monash.edu.au/publications/qmanual/ Submission date & time: Major Assignment: Week 9 - Monday, Assignment “drop box” at your campus; Time- 9.00am
Assignment Cover Sheets: Major Assignment 1. Work submitted for assessment must be accompanied by a completed copy of the Monash College Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied fully completed and signed Monash College Assignment Cover
Sheet.
If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet will be deemed as late and incur late penalties until the cover sheet is filled in correctly. 2. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet. Applications for extension of time: Major Assignment
Submissions for an extension of time for the completion of assignments must be presented in writing and approved by the Team Leader. A copy of the special consideration form is available on: http://www.monash.edu/monashcollege/australia/currentstudents/forms/specialconsideration.pdf Extensions will only be granted with current and legitimate proof – current medical certificate, counsellor’s certificate or other appropriate documented evidence. The Team Leader reserves the right to deny an extension if proof of incapacitation is not sufficient. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your tutor – only by Team Leader.
Students should back-up their work on both a hard drive and floppy disk to ensure issues of disk corruption and loss of work are minimised. Extensions will not be granted for loss of work, disk corruption, or printer problems.
On completion of an assignment granted an extension, you must hand in your assignment in person to the Unit Leader on the pre-agreed date with a copy of the Special Consideration form attached. Penalties for late lodgment: Major Assignment
Assignments are to be submitted by 9.00am on the day of submission. 9.01pm is considered late. An assignment that is assessed to have arrived after 9.01pm will incur a penalty of 10% of the assignment grade. An additional 10% penalty will apply for every 24 hour period following the set submission time. Grades available: Major Assignment
The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question.
Grades are awarded in the range of N (fail) to HD. Please refer to the inside back cover of this unit guide for details of the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
Return of Assignment
Completed assignments will be returned to students in tutorials. The Major Assignment is to be returned by tutorial week 12. Assignments will not be returned to friends or fellow students – they must be collected personally.
MCD2050; Marketing 1
Assessment 2: Major Assignment: Business Report
Marking guide
_____________________________________________________________________
CRITERIA | % | Very Poor | Poor | Average | Good | VeryGood | Comments | Content (50%) | | Description of the industry ,micro and macro environment, market and product category | 10 | | | | | | | Identification and evaluation of major competitors | 5 | | | | | | | Description of the specific offer with reference to, the type of offer, the three levels of the offer, the brand, packaging and labeling | 10 | | | | | | | Description of the target segment including their defining characteristics and their needs and wants in relation to this product category | 10 | | | | | | | Analysis of the current offer in relation to the needs and wants of the target market | 10 | | | | | | | Recommendations for adjustment | 5 | | | | | | | Cognitive skills (30%) | | Ability to judiciously apply marketing theory, concepts and models within the assignment | 10 | | | | | | | Ability to source appropriate sources of information | 10 | | | | | | | Critical analysis of information with relevance to the topic area / model | 10 | | | | | | | Structure and Style (20%) – 15% to be allocated to the other sections | | Literacy standard | | | | | | | | Develops clear argument and direction | | | | | | | | Follows suggested formatting including executive summary & introduction | | | | | | | | Referencing correctly, technical accuracy | | | | | | | | Appropriate and adequate use of references Please note that using fewer than 5 references from recognised academic sources will prevent a student from receiving a mark higher than a Pass! | 5 | | | | | | | Evidence of wider reading | | | | | | | |
Assessment 1: Minor Assignment: Business Report Plan
Status: Individual task
Weighting: 5%
Word limit: 1000 words (+/- 10%)
Due date: In tutorial in week 5
_____________________________________________________________________
Objective
The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.
Role and task
You have recently gained …show more content…
a position as a junior marketing executive in the organization on which your MAJOR ASSIGNMENT is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment. The minor-assignment will form part of your final submission for your major assignment. As such you are required to cover some or all of the following areas in the minor assignment.
Mark allocation
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research. The aim of this minor assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
Scenarios * Education Provider e.g. Monash College * Major watch manufacturer e.g. Rolex * Cinema e.g. Village, Hoyts
Those who use other scenarios will receive a mark of zero.
Presentation
The minor assignment should be presented as part of a business report (i.e. outline numbered headings, page numbers, etc). Please refer Q manual for format and APA referencing style.
Minor Assignment:
An individual Business report plan - 5% - 1000 words
(Industry, Company, Competitors, Customers, Environment, STP, Market Research)
This plan should include research, specific information and marketing application. * Identify and describe the relevant and key background information of the industry in which your company [organisation] operates. * Brief overview of the market in which the company operates and the product is offered; such as market size and trends, recent developments and key observations. * Description of the organisation with reference to key marketing activities * Identify and describe the product category to which the product belongs * List the relevant micro and macro environmental factors and observe any changes and developments and describe their [micro and macro factors] impact on the industry, market and business. * Identification of the key competitors and key competitive activities. * List the relevant bases [variables] for segmentation of the market. Apply the market targeting process [STP process]. Show possible market segments and profiles that emerge based on segmentation. Key consumer profiles should be briefly described. * Discuss the basis of evaluating segments and select the target market segment together with related [chosen] product offering. * Explain / describe the market coverage strategy, positioning [including a perceptual map] and the marketing mix adopted by the chosen organization.
* A detailed analysis of the target segment(s) (customers) including their needs and wants, defining characteristics, their motivations, buyer decision making process, buyer’s roles, buying situation and observation of changing trends.
* A brief evaluation / discussion of the degree to which the current product satisfies and meets with the needs and wants of the target segment. * List any other research needs the company may have for further product-market evaluation.
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with a relevant research and data that is applicable to your organisation.
Word limit and format
Each assignment should be written in a format that allows easy inclusion in a business report plan. Minor assignment should contain a minimum of Eight (8) references (at least four (4) from recognised academic journals). Word limit – 1000 words +/- 10%.
Suggested layout and format
This assignment should follow accepted practice for a business report. All assignments are to be word-processed. They should meet generally accepted criteria for good business practice as well as academic standards. As a guide the following standard should be met. One and a half or double spacing is required. Minimum font size 10 pt Pages should be numbered and stapled together (top left corner) Do not place pages in separate plastic sheets A reference list must be attached to your work A cover page, title page, contents page, executive summary and introduction are required Refer to Q Manual for referencing using APA style and format. Monash College cover sheet must be stapled to the front of the assignment
Report Writing Guide Minor Assignment
The format/layout of the report is to follow the business report writing guidelines. The Minor assignment marking guide will assist you in ensuring that all elements required are covered.
Information sources for your Assignment * Library data bases - ProQuest, Emerald, Expanded Academic ASAP, Science Direct, Factiva, Australian Bureau of Statistics, IBIS World – go on a library tour and learn about these – they’re free! * Business periodicals – Marketing and E-business, Australian Professional Marketer, Business Review Weekly, Australian Financial Review. * Newspapers – The Age, The Australian * Websites – of the organisation and competing organisations. * Yellow Pages (good place to look for competitors) www.yellowpages.com.au * Newsagents (big ones and then wander along the magazine racks to see if there are any industry related magazines) * Industry associations and their publications
Submission method for Minor Assignment 1. Each minor-assignment must be submitted in hard copy in the tutorial.
Assignment Cover Sheets: Minor Assignment 2. Work submitted for assessment must be accompanied by a completed copy of the Monash College Assignment Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied fully completed and signed MONASH College Assignment Cover Sheet. 3. If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet will be deemed as late and incur late penalties until the cover sheet is filled in correctly. 4. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet
Applications for extension of time: Minor Assignment
Submissions for an extension of time for the completion of minor assignment will only be considered in extreme and unusual circumstances. Applications must be presented in writing and approved by your Team Leader. The Team Leader reserves the right to deny an extension. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your lecturer or tutor – it can only be granted by the Team Leader.
Students should back-up their work on both a hard drive and floppy disk to ensure issues of disk corruption and loss of work are minimised.
Grades available: Minor Assignment
The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question.
Grades are awarded in the range of N (fail) to HD. Please refer to Major Assignment marking guide for guidance on the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
Return of Assignment
Completed minor assignment will be returned to students (in tutorials) in two weeks following the submission. Assignment will not be returned to friends or fellow students – they must be collected personally.
MCD2050; Marketing 1
Assessment 1: Minor Assignment: Business Report
Marking guide
_____________________________________________________________________
CRITERIA | Very Poor | Poor | Average | Good | VeryGood | Comments | Content 60% | Identification and description of industry, micro & macro environment, organisation , market, competition and product category [ trends, impact , size, key issues and other relevant information obtained] | | | | | | | Segmentation - Identification of the relevant bases for segmentation, existing and potential customer segments and their description Targeting - Discussion of the basis of evaluating segments and selection of the target market segment. Description of market coverage strategies Positioning – Positioning map and marketing mix | | | | | | | Detailed description of the target segment/s and their defining characteristics and analysis of the needs and wants, motivations, buyer decision process and roles and degree of satisfaction. , | | | | | | | List of any further research that your organization will require. | | | | | | | Cognitive skills 20% | Ability to judiciously apply marketing theory, concepts and models and their application within the assignment | | | | | | | Ability to source appropriate sources of information | | | | | | | Structure and style 20% | Literacy standard including spelling, grammar and syntax | | | | | | | Develops clear views and critical analysis | | | | | | | Follows required formatting | | | | | | | Appropriate and adequate referencing and technical accuracy | | | | | | | Evidence of wider reading | | | | | | |
MCD2050: Marketing 1
Assessment 2: Major Assignment: Business Report
Status: Individual task
Weighting: 15%
Word limit: 2000 words (+/- 10%)
Due date & Time: Monday 9 a.m. Week 9 – Assignment “drop box”.
_____________________________________________________________________
Scenarios
Your assignment detailed below is based on specific context in which marketing occurs. In week 1-2 tutorial you will be assigned a context and you will use the same context all trimester. The organisation you choose must be based in the country in which you study.
You cannot use a scenario for your assignment other than the ones listed below. Those who use scenarios other than those detailed below will be automatically marked as a zero.
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research. Part of the aim of this assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
Major Assignment: Business Report
This is an individual business report – 15% - 2000 words
You have recently gained a position as a junior marketing assistant in an organization that operates in the sector on which your scenario is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment.
You are required to cover the following areas: * A description of the industry, micro and macro environment , market and product category to which the product belongs, including a detailed evaluation of the major competitors, * A detailed description of the specific product with reference to the type of product, the three levels of the product, branding strategies, packaging and labelling, * A detailed description of the target segment including their defining characteristics and the ways in which it influences buyer behavior and their needs and wants in relation to this product category, * The degree to which you believe their needs and wants are being met by the current product offering / marketing mix, and * A recommendation as to what adjustments (if any) you believe should be made to the current product offering / marketing mix
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice. To demonstrate your ability to apply theory to practice you must illustrate your answer with a specific product and specific target segment that is available in the country in which you are studying from one of the following scenarios.
Scenarios Trimester 2 -2012 * Education Provider e.g. Monash College * Major watch manufacturer e.g.
Rolex * Cinema e.g. Village, Hoyts
Suggested word limit and format
This assignment is to be written in business report format and should be a maximum of 2,000 words in length, excluding executive summary, cover and title pages, table of contents, and references. Times New Roman, 12 point, 1.5 line spacing, standard page margins. APA (in text) referencing system. Minimum 10 references (at least five from recognised academic journals).
Report Writing Guide Major Assignment
The format/layout of the report is to follow the business report writing guidelines. The Major Assignment check list will assist you in ensuring that all elements required are covered.
The Q manual should be consulted to ensure that the major assignment is correctly written and formatted. This purchased at the book-shop, accessed in the library or at http://www.buseco.monash.edu.au/publications/qmanual/ Submission date & time: Major Assignment: Week 9 - Monday, Assignment “drop box” at your campus; Time- 9.00am
Assignment Cover Sheets: Major Assignment 1. Work submitted for assessment must be accompanied by a completed copy of the Monash College Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied fully completed and signed Monash College Assignment Cover
Sheet.
If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet will be deemed as late and incur late penalties until the cover sheet is filled in correctly. 2. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet. Applications for extension of time: Major Assignment
Submissions for an extension of time for the completion of assignments must be presented in writing and approved by the Team Leader. A copy of the special consideration form is available on: http://www.monash.edu/monashcollege/australia/currentstudents/forms/specialconsideration.pdf Extensions will only be granted with current and legitimate proof – current medical certificate, counsellor’s certificate or other appropriate documented evidence. The Team Leader reserves the right to deny an extension if proof of incapacitation is not sufficient. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your tutor – only by Team Leader.
Students should back-up their work on both a hard drive and floppy disk to ensure issues of disk corruption and loss of work are minimised. Extensions will not be granted for loss of work, disk corruption, or printer problems.
On completion of an assignment granted an extension, you must hand in your assignment in person to the Unit Leader on the pre-agreed date with a copy of the Special Consideration form attached. Penalties for late lodgment: Major Assignment
Assignments are to be submitted by 9.00am on the day of submission. 9.01pm is considered late. An assignment that is assessed to have arrived after 9.01pm will incur a penalty of 10% of the assignment grade. An additional 10% penalty will apply for every 24 hour period following the set submission time. Grades available: Major Assignment
The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question.
Grades are awarded in the range of N (fail) to HD. Please refer to the inside back cover of this unit guide for details of the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
Return of Assignment
Completed assignments will be returned to students in tutorials. The Major Assignment is to be returned by tutorial week 12. Assignments will not be returned to friends or fellow students – they must be collected personally.
MCD2050; Marketing 1
Assessment 2: Major Assignment: Business Report
Marking guide
_____________________________________________________________________
CRITERIA | % | Very Poor | Poor | Average | Good | VeryGood | Comments | Content (50%) | | Description of the industry ,micro and macro environment, market and product category | 10 | | | | | | | Identification and evaluation of major competitors | 5 | | | | | | | Description of the specific offer with reference to, the type of offer, the three levels of the offer, the brand, packaging and labeling | 10 | | | | | | | Description of the target segment including their defining characteristics and their needs and wants in relation to this product category | 10 | | | | | | | Analysis of the current offer in relation to the needs and wants of the target market | 10 | | | | | | | Recommendations for adjustment | 5 | | | | | | | Cognitive skills (30%) | | Ability to judiciously apply marketing theory, concepts and models within the assignment | 10 | | | | | | | Ability to source appropriate sources of information | 10 | | | | | | | Critical analysis of information with relevance to the topic area / model | 10 | | | | | | | Structure and Style (20%) – 15% to be allocated to the other sections | | Literacy standard | | | | | | | | Develops clear argument and direction | | | | | | | | Follows suggested formatting including executive summary & introduction | | | | | | | | Referencing correctly, technical accuracy | | | | | | | | Appropriate and adequate use of references Please note that using fewer than 5 references from recognised academic sources will prevent a student from receiving a mark higher than a Pass! | 5 | | | | | | | Evidence of wider reading | | | | | | | |