MAY SEMESTER 2015
ORGANIZATIONAND BUSINESS MANAGEMENT– BMOM5203
ASSIGNMENT (60%)
ASSIGNMENT OBJECTIVES: Upon completion of this assignment, the students are expected to be able to:
1. understand fundamental concepts and principles of management, including the basic roles, skills, and functions of management;
2. be familiar with interactions between the environment, technology, human resources, and organizations in order to achieve high performance;
INSTRUCTIONS:
Read all six cases below and answer the questions at the end of each case. This is an individual assignment which is worth 60% of the total course's grade.
ASSIGNMENT FORMAT:
a. Use double space and 12-point of Times New Roman font, one inch for every margin.
b. The assignment’s length should not exceed 5000 words excluding reference and appendix.
c. Always provide reference for each citation (if any). References should follow the American Psychological Association (APA) format
Notes:
Assignments must be submitted by the exam day at the beginning of the exam session. Assignment must be printed. No electronic submission will be accepted.
Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.
Case 1: STARBUCKS
Seattle, Washington. Twenty years ago, if you said, “Give me a venti, vanilla, nonfat latte, no room, three Splendas,” people would have thought you were speaking a foreign language. And you would have been because Starbucks was just getting started. It began with 4 stores in Seattle in 1987, and today there are over 17,000 stores in 40 different countries. That means Starbucks has opened an average of 8 new stores per day! Unfortunately, with profits now a thing of the past, Starbucks has closed 800 stores and laid off 25,000 workers. Starbucks clearly overexpanded, providing fodder for late-night TV comedians who have cracked jokes about Starbucks