Cosmetic product and personal care are products are protected by strong recruitments and these are the basic need of human being and these are the essential value that can be need in any level of life either in direct way or either in the the form of daily needs Nowadays these are the value in the form of business now cosmetics industry are grooming in many ways either in the way of business in small way or either a way of big enterprise .cosmetic industry are the form of representation of human being to give the good look to human being . These are the six environmental variables that are affecting to cosmetic industry
Economic: According to six environmental variable the economy variables are more effective and growing in day to day .Economic factor mainly affect the purchasing power of customer, the more customer demand for the product the more profit to the organization at the same time if there is no customer demand it is going to affect the organization .according to the e commerce past decay it has grown to rapidly, in 2012 it has grown by 4% in total retail sales. The picture for beauty and personal care is somewhat different because the category has underperformed against other product categories online. Two regions stand out as exceptions, which are Asia Pacific and Eastern Europe. Cosmetic and toiletries industry in Canada continues to benefit from a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success remain vital to succession a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success
Social /Demographic: social environmental variables are the most effective variable that affect to cosmetic industry. These are the factor which is more incline on age group and the working style or life style and finally their