Cosmetics: Why Women Wear Make-up
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1.0: Introduction
This cosmetics report will include various findings such as why women wear make-up, in order to launch a new product within the market. Primary research includes questionnaires and focus group sessions in order to get a better understanding of consumer needs and trends. Secondary research includes background research of the cosmetic market such as consumer behaviour, historical trends and current competitors. This research allows ideas to be brainstormed together and analysed in order to produce and launch a new product into the market. Historical trends and market size data allows prices to be planned and set.
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2.0: Market Background
Cosmetics are a growing market in the current economy. Women from all ages and ethnic groups use cosmetics. Through secondary research we were able to find out the market background about the cosmetics market as well as the reasons why women wear make-up, and about the growing market including the size of the market and growing trends.
By conducting secondary research for cosmetics market, information was gathered about the market using electronic sources such as Keynotes and Mintel.
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2.1: Market value: Size and structure
The volume of the market is 22.5 million for the year 2011. Appendix 9.0.1 shows the value of the previous year’s cosmetic market. The value of the market seems to have increased from 2004, which indicates the growth of use of the cosmetics. It also shows the values of the products are rising.
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2.2: Market segmentation
The main subsectors are: * Face make-up, including foundations, blushers and powders * Eye make-up, including eye shadows and liners, eye pencil and mascara * Lip products, including lipsticks, glosses and lip pencils * Nail products, including
1.0: Introduction
This cosmetics report will include various findings such as why women wear make-up, in order to launch a new product within the market. Primary research includes questionnaires and focus group sessions in order to get a better understanding of consumer needs and trends. Secondary research includes background research of the cosmetic market such as consumer behaviour, historical trends and current competitors. This research allows ideas to be brainstormed together and analysed in order to produce and launch a new product into the market. Historical trends and market size data allows prices to be planned and set.
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2.0: Market Background
Cosmetics are a growing market in the current economy. Women from all ages and ethnic groups use cosmetics. Through secondary research we were able to find out the market background about the cosmetics market as well as the reasons why women wear make-up, and about the growing market including the size of the market and growing trends.
By conducting secondary research for cosmetics market, information was gathered about the market using electronic sources such as Keynotes and Mintel.
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2.1: Market value: Size and structure
The volume of the market is 22.5 million for the year 2011. Appendix 9.0.1 shows the value of the previous year’s cosmetic market. The value of the market seems to have increased from 2004, which indicates the growth of use of the cosmetics. It also shows the values of the products are rising.
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2.2: Market segmentation
The main subsectors are: * Face make-up, including foundations, blushers and powders * Eye make-up, including eye shadows and liners, eye pencil and mascara * Lip products, including lipsticks, glosses and lip pencils * Nail products, including