Write a 1-2 page paper in which you discuss what is most likely to go wrong in the analysis of direct material and other direct costs and what could be done about it.…
Due to its high importance in the decision making process, cost analysis has been discussed in many books by several authors who illustrated different aspects of cost analysis.…
It is my pleasure to acknowledge and show my appreciation to those who contributed to the completion of my project.…
By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc.…
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.…
|[The case discusses about the Parle-G challenges regarding the manufacturing cost and profit margin. Mr. Kulkarni’s dilemma to increase |…
Based on the SWOT analysis, we can deduce the issues and constraints. There are many competitors who are waiting for Parle-G’s market share; be it branded competitors like Britannia, Nestle, or unbranded competitors who benefit in the rural areas. The market share is highest with Parle-G because of the Value for Money it awards to its consumers. The company’s niche product is Parle-G, and its expansion towards the affluent consumers’ product is low. And due to…
The matter presented in this project report has not been submitted by me for award of any other degree of this university or any other university.…
KPCL is a family business, manufactures biscuits under brand ‘MKG’. It was among the regional leader but the market is changing, costs of labour and material are increasing, competition is increasing. MKG sales are declining it has started incurring a loss. It increased its capacity from 120 to 240 tonnes due to increased demand but there is surplus capacity due to rise in competition. KPCL went into agreement with Pearson for making 50 tonnes biscuits in order to utilize surplus capacity and now it is considering to become APL’s contract manufacturer.…
Parle G is the world’s largest manufacturer of biscuits by volume or tonnage and has been in the numero uno spot since a very long time. It has done so primarily by positioning its product, Parle G Biscuit, at optimally affordably rates which caters to customers from all walks of life especially the low income groups in the Bottom of the Pyramid.…
After arrival at the site, the students were received by Mr. Vishal Joshi, the HR head of the Parle-Bahadurgarh factory. After being shown an animated short film on the evolution of Parle into its current state, they were given a detailed presentation about the creation, evolution and functioning of the brand Parle and different processes that are combined to manufacture a host of Parle products like biscuits, confectionaries and chips. They were also briefed about various other management issues such as cost management of the factory, quality control, export, and the company’s association with World Health Organization (WHO). It was insightful.…
We would also like to thank all others who have directly or indirectly helped us in the project.…
The buying behavior of the consumer is influenced also by the occupation he or she belongs to. In case of Parle-G, the purpose for buying the product varies from a person with a high post in a M.N.C. to a poor laborer. For the executive employee, he may or may not buy the…
I declare that this report has not been submitted in full of part there of any institute or University for the award of any degree or diploma.…
I a student of MBA (2012-14) studying in Royal Institute of Management and Advanced Studies, Ratlam solemnly declare that the project work titled…