CPA case study
Case Study 1 = Dakz Performance Sports Apparel
Module 2: Understanding the external environment
(External Environment – everything external to the organisation including but not limited to: Industries, Markets, Political Forces, Regulations, Environmental Issues, Society, Technology and a variety of other factors)
Q1 – Define Industry and advise about Dakz performance spots apparel
Industry Definition (The grouping of similar economic or commercial activities that produce goods or services) Page 2.5
Dakz Performance sports apparel is into global athletic apparel and footwear industry.
Dakz started making compression apparel for triathletes, before quickly diversifying into small production runs of cycling and runin clothes for athletes and active Australians.
Dakz has expanded its business into broad range of performance,fitness and compression wear.
Q2- How would you determine this industry is global ?
To determine if te industry is global – We would consider the athletic apparel market goods traded globally. Dakz and other international brands like Nike, Addidas etc trade globally so we would be considered this industry to be in the global industry.
Q 3 – Define industry value chain and prepare value chain for Dakz.
The Industry Value Chain (Athletic Apparel Industry) –
Comprises the business’ processes, people, organisations, technologies and infrastructure which transform raw materials into finished good or services.
Q4 – Define Industry life cycle and at what stage Dakz lies.
Ans – Most Industries have a life cycle, similar to a product life cycle but much longer. Different strategies are required at different points in an industry lifecycle phase or stage.
Throughout the life cycle, the structure and environmental an competitive forces that influence and industry change, As such, an organization needs to be adaptable.
The industry would be considered to be in the mature stage of the industry lifecycle, this can be
Module 2: Understanding the external environment
(External Environment – everything external to the organisation including but not limited to: Industries, Markets, Political Forces, Regulations, Environmental Issues, Society, Technology and a variety of other factors)
Q1 – Define Industry and advise about Dakz performance spots apparel
Industry Definition (The grouping of similar economic or commercial activities that produce goods or services) Page 2.5
Dakz Performance sports apparel is into global athletic apparel and footwear industry.
Dakz started making compression apparel for triathletes, before quickly diversifying into small production runs of cycling and runin clothes for athletes and active Australians.
Dakz has expanded its business into broad range of performance,fitness and compression wear.
Q2- How would you determine this industry is global ?
To determine if te industry is global – We would consider the athletic apparel market goods traded globally. Dakz and other international brands like Nike, Addidas etc trade globally so we would be considered this industry to be in the global industry.
Q 3 – Define industry value chain and prepare value chain for Dakz.
The Industry Value Chain (Athletic Apparel Industry) –
Comprises the business’ processes, people, organisations, technologies and infrastructure which transform raw materials into finished good or services.
Q4 – Define Industry life cycle and at what stage Dakz lies.
Ans – Most Industries have a life cycle, similar to a product life cycle but much longer. Different strategies are required at different points in an industry lifecycle phase or stage.
Throughout the life cycle, the structure and environmental an competitive forces that influence and industry change, As such, an organization needs to be adaptable.
The industry would be considered to be in the mature stage of the industry lifecycle, this can be