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CPA GSL Mindmap

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CPA GSL Mindmap
Bl

n ea Oc

St

y eg rat

New Customer Markets:
Eliminate
Reduce

o titi n

TS &
DUC
O
R
P
M 4.
T
KET
MAR LOPMEN
E
V
DE

Demand?
Choice?
Risks?

Price?
Costs?

Competitive Positioning: x: (demand) Customer decisionmaking y: (supply) Supplier differentiation

Industry KSF:
What would provide a sustainable competitive advantage?

Competitor Analysis:
Value proposition
Strengths
Weaknesses

COMPETITIVENESS

What drives:

ANSOFF to identify strategic options:
-Market penetration
-New product development -Market expansion
-Diversification

-Geographical
-Customer
-Market attractiveness -entry methods

Develop:
New Product
Development:
-innovation & creation
-process
-IP implications
-KSF

-vision
-mission
-values
-goals

e ts
Mark

Org
Org customer customer market market share share against rate of industry againstgrowth industry growth rate

Identify Products and
Markets it operates in

ct s /S e rv ic es

Pe
& ople
O
Dr rg. iv e rs Org. Product position relative to the Market
Share:

Pr

od u Analy sis BCG
Cu
sto me rs

x: Org product share of market y: market growth rate

Leadership approach: -traits -behavioural

Rumelts: to evaluate Strategy

Options: What differentiates us from our competitors? 1.External consistency 2.Internal consistency 3.Feasibilty
4.Competitive
advantage

Org. & People: How do we encourage, motivate and fulfil the need of our people? Display Customer
Segmentation and
Profitability

Leadership & Ethics

Risk
Assessment

Strategic options success f/work:

Operational: What are the core activities we must do well?

T
SWO
G ap

Y
G N
TE IO
A
R AT
S T NT
6. E
M EM
PL

New Markets:

Strategic
Drivers

QUANTITATIVE

M7. LEADERSHIP
& DECISIONMAKING

BUSINESS
STRATEGY

Org.
Org.position
positionrelative relativeto tothe theindustry industryand and market: market: IM

Create
Raise

s is
Ba

C of pe om M3
.A
EN IN NAL
VIR TE YS
O N RNA E
ME L
NT

COMPETITIVENESS

M2
.A
EN EX NAL
VIR TE YS
ON RNA E
ME L
NT

Approaches

Customers

nt
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